In Heather’s Words
I believe that great marketing is equal parts science and storytelling. My approach blends data-driven decisions with bold brand expression to create strategies that not only resonate, but convert. Whether building e-commerce growth engines or elevating brand presence, I thrive on bringing teams into alignment and turning ideas into measurable impact. Marketing should inspire action, and I’m here to make sure it does.
Heather’s Leadership Experience
Business Models
- Business-to-Consumer
- Ecommerce
- Regulated Industry
- SaaS / Subscription
Industries
- Consumer Goods & Services
- Education
- Entertainment / Hospitality
- Finance / Banking / Insurance
- Government
- Health / Medical / Pharmaceutical
- Non-Profit / Associations / Membership
- Professional Services / Consulting
- Software / SaaS / High Tech
- Telecommunications
Scenarios
- Family Owned Businesses
- Mergers & Acquisitions
- Private Equity
Strategic Specialties
- Integrated Brand & Performance Marketing
- E-Commerce & Subscription Strategy
- Digital Acquisition & Retention
- SEO/SEM & Paid Media Optimization
- Brand Positioning & Messaging
- Customer Experience & Journey Mapping
- Creative & UX Testing (A/B, Multivariate)
- Agency & Cross-Functional Team Leadership
Stage & Scale Proficiency
- Test-and-Learn Mindset with Data-First Discipline
- Cross-Functional Team Builder and Coach
- Strategic Optimizer of People, Process & Spend
- Agile, Hands-On Leadership in Fast-Paced Environment
- Empathetic Communicator & Trusted Executive Collaborator
Cultural Strengths
- Empathetic Leader During Change
- Builder of Marketing Structure & Process
- Skilled Collaborator Across Teams
- Hands-On Coach for Creative Talent
- Trustworthy Partner to CEOs and Boards
What Our Clients Say About Heather
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“Since hiring our fractional CMO, I’m most excited about our team’s cohesion and knowing they have the inner confidence to implement new initiatives. But more so than that, they have the voice and the understanding to work through the strategy behind those initiatives before implementing them.”
Seline van der Wat
COO, hearX -
“What it comes down to is having a renewed confidence in the marketing team’s ability not only to interact with agencies but also drive down cost per acquisition (CPA), have input into the strategy, and really understand what they’re trying to achieve before just implementing. I’ve seen the fractional CMO improve the output and quality of our own team and their investment into the projects that we do.”
Seline van der Wat
COO, hearX Group
Case Studies Featuring Heather’s Work
Case Studies Featuring Heather’s Work
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Digital Hearing Company Launches New Product & Achieves 5x Return on Ad Spend
Read More »
Featured Media From Heather
Featured Media From Heather
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Scaling SaaS Success: Using AI to Enhance Customer Experience and Accelerate Market Growth
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Does your business need more leads? Balance quick wins with building a demand generation strategy
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Marketing ROI: Return on Investment or Really Obscure Information?
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Think your business can’t afford market research? Think again.
Read More »
Interested in Working With Heather?
Our CMOs’ availability is dynamic and based on current client engagements.
Contact Authentic to inquire about availability and explore a potential match.