Our Approach
Three uniques that make all the difference.
A Unique Methodology for Marketing Transformation
At Authentic, we’ve developed a distinctive approach to marketing leadership that combines experienced executives, proven methodologies, and collective wisdom. Our reputation is built on three interconnected pillars that deliver exceptional value to growing businesses.
Multi-Dimensional Value:
Marketers + Methodology + Mindshare
Our unique approach combines these three essential elements to build strong, strategic, sales-aligned marketing teams and programs that drive sustainable growth.
Marketers
Proven and Passionate Revenue Builders
Our CMOs are seasoned executives with depth and breadth of experience across industries, business models, markets, and stages of company growth. These entrepreneurial-minded leaders share a deep passion for small and mid-sized businesses and thrive on making significant impact.
As responsible, accountable, and confident resource managers, they treat your business and budgets as their own while embodying Authentic’s core values in every interaction.
Methodology
Our Authentic Growth® Marketing Operating System
Authentic Growth® is not a “one size fits all” or cookie-cutter approach to marketing. It’s a complete marketing operating system that transforms how your business understands and implements marketing—helping you execute against near-term goals while building critical foundations for long-term brand value creation and successful scaling.
Our methodology builds business rigor around marketing by implementing:
01
A proven process with simple tools, frameworks, and meeting cadences that drive alignment, accountability, and activation
02
A habit-forming system that builds high-performing revenue teams and ensures marketing and sales activities remain tied to the business vision
03
An agile structure for shaping annual plans and quarterly activities while maintaining flexibility to adapt to ongoing changes and insights
Mindshare
Our Authentic Mindshare™ harnesses the collective expertise of our marketing community, bringing greater impact through:
- An engaged community of marketing experts who regularly connect to solve problems and share resources
- A professional development forum that ensures our CMOs constantly raise the bar in their abilities
- A highly-curated network of independent and agency experts who provide flexible, scalable, and hyper-focused execution
A Deeper Level of Commitment
All our CMOs are W2 employees of Authentic, which is unique among fractional and marketing consulting firms. Our team members are “all in” on their commitment to one another and to our clients.
Authentic CMOs are not working fractionally as a side-gig or short-term project while seeking a full-time role elsewhere. They have chosen a career with Authentic that allows them to love their lives and love their work while making a meaningful difference for a very small group of long-term clients.
Because of our rigorous hiring and training processes, we confidently stand behind our right-fit CMO guarantee for every Authentic client.
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They’re all in: Why Authentic’s commitment to 100% W2 employees is a category-shattering revolution
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What Is A Fractional CMO? What Fractional CMOs Do
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4 Fractional CMO Models: Which is best for you?
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In-house marketing vs. agency or freelancer: What’s best for you?
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Our Proven Process
Building Value Beyond Our Engagement
Our client engagements deliver value throughout—and well beyond—our services. We don’t simply lead marketing for a period of time. We build high-performing marketing teams and programs to achieve predictable outcomes and create transferable value.
Our Proven Process is designed to help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to achieve healthy growth. It combines unlimited creativity with structured methodology to meet your unique goals and needs.
Successful Marketing Starts with Strong Process
While every client engagement is tailored to specific business needs, our Proven Process provides the structure needed to transform random marketing activities into strategic, sustained growth initiatives. Through this approach, we help clients build marketing systems that create lasting value and scalable results.
