Blog Post

Attracting Marketing Talent in a Tight Labor Market: Jennifer Zick published in Upsize Magazine

Attracting Marketing Talent in a Tight Labor Market: Jennifer Zick published in Upsize Magazine
Jennifer Zick / Authentic featured in Upsize Minnesota Magazine

Authentic CEO, Jennifer Zick, was published in the January/February 2019 edition of Upsize Minnesota magazine, on a topic that has become central to every client and prospect conversation: Attracting marketing talent.

In an excerpt from the article, Zick tees up the issue: “At less than 3 percent unemployment (in Minnesota), basically everyone who wants to be working currently has a job or soon will. If you’re a business leader who’s looking to expand your team, you’re certainly feeling the staffing crunch, particularly if you’re looking for marketing talent.”

In the full article, which you can read on the publication’s website here, Zick offered seven suggestions that are helpful for recruiting anyone, but especially marketers:

  1. Focus specifically on what your organization needs
  2. Get creative
  3. Apply for awards
  4. Peacock your website
  5. Stake your claim on company rating sites
  6. Hit the networking scene
  7. Consider an alternative talent model

If you enjoyed this article, you may wish to subscribe to Upsize Minnesota to receive future print editions of the magazine. You may also enjoy additional Authentic articles on our alternative marketing leadership model: Fractional CMO services.


  • Authentic®

    Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.

    View all posts

Related Posts

Authentic Headquarters
4600 W. 77th St. Suite #385
Minneapolis, MN 55435

Additional Offices
California • Illinois • Massachusetts • New York
North Carolina • Texas • Washington • Wisconsin

© 2024 Authentic Brand LLC | Privacy Policy

Best Places to Work
we run on eos
fast 50 - white