Embracing AI as a business leader: 8 insights from fractional CMOs

Embracing AI as a business leader: 8 insights from fractional CMOs

Even though AI has been around for some time, everything changed when OpenAI released ChatGPT to the public in late 2022. Now, speculation abounds about the implications of AI: is it a friend or foe to businesses and their employees? Can AI accelerate business growth? What are its benefits? Its risks? How do organizations balance the risks and benefits of AI and use it responsibly and strategically to support their growth? (more…)
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Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

It’s the hottest topic since the “world wide web” disrupted everything for businesses. Artificial Intelligence (AI) has been around for quite some time already, quietly humming in the background, having a nearly imperceptible impact on most individuals and organizations - until in late 2022, OpenAI released ChatGPT to the public, and our collective minds were blown. As the whole world turns its attention to the new frontier of innovation, plenty of speculation exists about whether AI is a friend or foe to businesses and their employees. Will AI be a threat to artists, authors, musicians, analysts, developers, and all other…
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I Hereby Demand, Demand!

I Hereby Demand, Demand!

It’s one thing for a CEO or Sales leader to proclaim “We need more leads!” and something altogether different to generate qualified demand. Most marketers have experienced some level of unrealistic pressure to just make leads happen. Advertising or sponsorship spend can buy eyeballs. But by themselves, these tactics won’t build healthy revenue. So what’s a growing business to do? While new leads are critical, they aren’t the only avenue for healthy revenue growth and profitability. And getting to qualified, scalable net-new lead inflow takes strategic focus, trial-and-error, and most importantly - time.  Join us for a recorded webinar conversation,…
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Product Marketing Pitfalls (and strategies to avoid them)

Product Marketing Pitfalls (and strategies to avoid them)

The pathway to product launch is full of pitfalls and detours. Whether you’re a leader in a small business with a new product idea, or an established enterprise with highly-evolved systems for product innovation, you’ve felt the pains that accompany bringing a new solution to market. As CMOs and marketing leaders, we’ve traveled that road in partnership with founders, engineers, inventors, designers, go-to-market teams, and end-users. We’ve helped to shape and sell tangible and intangible solutions; consumer goods and enterprise solutions. And while the process of product development and marketing is never easy - there is nothing quite as rewarding…
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Want to build products your customers love? Start with marketing.

Want to build products your customers love? Start with marketing.

Every product company wants to create products their customers love. But the path to building and launching these products isn’t always straightforward. It’s an effort that requires multiple business disciplines — including marketing — working together collaboratively to understand and meet customer and market needs. (more…)
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Demand Generation 101: Build a foundation for a strong program

Demand Generation 101: Build a foundation for a strong program

Small and growing businesses are often laser-focused on demand generation. They want more “at-bats,” or opportunities, for their sales team. But demand generation isn’t as simple as putting your company’s message out into the marketplace. Demand generation is the process of creating brand awareness with relevant, targeted stakeholder groups (i.e., prospects) and then building on this awareness by nurturing prospects to create new revenue opportunities. (more…)
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How to build an effective on-demand marketing team

How to build an effective on-demand marketing team

The modern marketing ecosystem has changed the way businesses market themselves. Marketing programs now require an entirely different array and a longer list of skill sets than they did 20 years ago. The agency of record no longer makes sense because one agency cannot provide all services a business needs or provide all of them effectively. Companies now need access to a long menu of service providers skilled in various areas, including content, creative, search, paid media, events, analytics, and more — and they need different services at different stages of their growth. But not all businesses have the strategic bandwidth or experience to…
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Demand Demystified: What it really takes to create quality lead generation

Demand Demystified: What it really takes to create quality lead generation

So you want to get some more “at bats” for your sales team? Technology providers and marketing agencies will promise the moon, but the reality is that there is nothing auto-magical about creating qualified leads. Demand generation is a multifaceted process, and a discipline that can take years to develop. So, where do you start? Join us for a recorded webinar crafted for growing businesses and their executives (CEOs and revenue leaders). Our panel of CMOs and digital experts will take the mystery out of marketing, and equip you with actionable insights to help your business confidently take the next…
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How remote collaboration in marketing has changed — and why it’s here to stay

How remote collaboration in marketing has changed — and why it’s here to stay

In a matter of days, the COVID-19 pandemic altered where marketing teams got their work done and how they collaborated with colleagues. Research suggests that the remote work environment is here to stay in some form, with less than one in five executives saying they want to return to the office as it was pre-pandemic. Employees are eager for hybrid office and remote options, but some executives express concern over the impacts these hybrid work environments could have on company culture. (more…)
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Let’s get strategic — Leveraging social media to advance your business

Let’s get strategic — Leveraging social media to advance your business

It’s hard to believe that YouTube, Facebook, Twitter, and Instagram were all launched less than 20 years ago. As consumers, we’ve quickly become accustomed to social media being the first place we turn to engage with the brands we love.  Given how embedded social media is within consumers’ day-to-day lives, these channels have also become one of the best ways for brands to reach their audiences. But savvy brands aren’t just using social media to push out content. They’re using it to connect with customers to build, sustain — and sometimes — repair trust. Companies that use social media effectively take…
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