Health & Medical

We help healthcare and medical companies bring clarity, consistency, and credibility to their marketing—ensuring that brand, compliance, and growth can work together.

Using the Authentic Growth® Marketing Operating System, we:

• Assess your current marketing performance and strategic gaps
• Align your brand with mission, patient trust, and clinical credibility
• Identify opportunities for improved patient engagement, referral growth, or platform adoption
• Implement planning, dashboards, and cadences to track what’s working and evolve what isn’t

Whether you’re trying to attract new patients, improve physician relationships, expand a platform, or professionalize your brand—Authentic helps turn complexity into a clear, scalable growth plan.

Most agencies bring strong tactical execution—but they aren’t structured to lead across teams, compliance, service lines, or strategic planning cycles.

Authentic embeds an experienced, executive-level marketing leader—an Authentic marketing executive—into your organization to:

• Lead the development of a unified, trust-first marketing strategy
• Collaborate with internal and external partners, including clinicians, ops, and legal
• Optimize performance across digital, referral, patient engagement, and B2B efforts
• Deliver structure and accountability without selling media, creative, or fixed packages

We don’t replace your agency—we bring the system, leadership, and alignment they (and your internal teams) need to perform at a higher level.

We begin delivering value in the first 30–45 days, starting with our Authentic Growth® Activation Discovery process designed for complex, regulated environments.

Discovery includes:

• Executive and clinician stakeholder interviews
• A marketing maturity audit and Random Acts of Marketing Assessment™ (RAMS)
• Review of past and current spend, agency partnerships, brand performance, and compliance implications

We then deliver a 90-Day Quarterly Action Plan that identifies high-impact opportunities—paired with your customized Authentic Growth® Roadmap for strategic execution and measurable impact.

We lead with trust, integrity, and partnership—because in health and medicine, the cost of getting it wrong is too high.

Our marketing leaders:

• Collaborate closely with compliance, clinical leadership, and legal teams
• Build and maintain message libraries that reflect both brand and regulatory guardrails
• Design content and creative workflows that account for internal review and approval
• Develop patient-facing, provider-facing, or B2B communications that are clear, compliant, and aligned with your values

Marketing in healthcare must build trust. We help you do that consistently, credibly, and confidently.

Healthcare buyers—from patients to providers to payers—need clarity, not jargon. We help you translate science and service into stories that resonate.

Using our Authentic Intelligence™ model (human + AI-powered planning), our marketing leaders:

• Distill complex offerings into differentiated value propositions
• Tailor messages for different audiences (patients, clinicians, partners, payers)
• Build scalable frameworks that unify digital, in-person, and referral touchpoints
• Ensure tone, voice, and visuals reflect both the human and technical aspects of your brand

The result is a message that’s both clinically accurate and emotionally compelling—delivered consistently across every channel.

We support and strengthen your team. We don’t displace them—we lead them.

Authentic marketing leaders:

• Clarify team roles and help identify gaps or overlaps
• Collaborate with your agency partners, freelancers, and internal staff
• Bring structure through Quarterly Workshops, Weekly Cadence, and dashboards
• Support hiring or onboarding of new roles as needed
• Provide access to the Ally Network for vetted specialists, if additional support is required

We help build a marketing function that works at clinical-grade precision—with the coordination and confidence of a well-led health system.

Fragmented teams and messaging are common in growing health organizations—especially those with multi-site operations, distributed providers, or acquired brands.

We help bring unity by:

• Facilitating Quarterly Marketing Workshops that involve business, service line, and clinical leaders
• Using the Authentic Growth® Roadmap to document marketing priorities and show alignment across business units
• Creating toolkits, campaign playbooks, and brand guidelines for consistent activation across teams
• Implementing Weekly Marketing Cadence™ to ensure follow-through and cross-functional accountability

We ensure your marketing isn’t siloed—it’s coordinated, collaborative, and tied to business outcomes.

You’re not alone. Many health and medical organizations have worked with agencies and vendors who delivered strong creative or campaigns—but still lacked the clarity, alignment, or strategic integration needed to truly drive business outcomes.

Let us be clear: We value agency partners. We regularly collaborate with healthcare agencies, brand shops, PR firms, and content vendors through our Ally Network—many of whom bring deep expertise in their areas. The challenge isn’t the quality of the agency work—it’s the lack of orchestration across all of the moving parts in your organization.

Here’s the reality for most health organizations:

• You’re working across multiple service lines, stakeholder groups, and approval processes
• You need to balance brand, compliance, patient trust, and clinical credibility
• You likely have internal staff, external partners, freelancers, and tech platforms—but no one fully accountable for aligning all of it to a growth strategy

That’s where Authentic comes in.

We embed an Authentic marketing leader as a strategic executive on your team—not to replace your agency, but to:

• Lead the overarching marketing strategy tied to business objectives, patient experience, and brand trust
• Represent your best interests without bias toward any one vendor, platform, or channel
• Align internal and external teams with clear roles, goals, messaging, and metrics
• Build the cadence and structure—through our Authentic Growth® Roadmap, Quarterly Action Plans, and Weekly Marketing Cadence™—that keeps everyone executing in sync

In short: We don’t replace your agency. We give them the leadership, clarity, and context they need to thrive. That’s what enables healthcare marketing to move from fragmented effort to measurable, mission-aligned performance.