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Fractional CMO & Authentic Growth® Guide Peter Zaballos

Seattle, WA

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In Peter’s Words

Throughout my career, I’ve helped tech companies translate complex value into compelling growth. Whether it’s scaling a Series A startup or repositioning a post-IPO firm, I guide companies to uncover the unique narrative that sets them apart—and build the systems that bring that narrative to life across brand, product, and revenue functions.

I bring a founder’s energy, a strategist’s focus, and a product marketer’s clarity. My role is to elevate marketing from a function to a force—one that drives alignment, accelerates revenue, and positions the company for what’s next. If your marketing team needs stronger systems, clearer messaging, or tighter sales integration, I’m ready to help you build it.

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Hear More From Peter

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Peter’s Leadership Experience

Business Models

  • Business-to-Business
  • Channel Partnerships / Alliance
  • Ecommerce
  • Partner / Provider-Led
  • SaaS / Subscription

Industries

  • Education
  • Finance / Banking / Insurance
  • Health / Medical / Pharmaceutical
  • Manufacturing / Distribution
  • Professional Services / Consulting
  • Software / SaaS / High Tech
  • Transportation / Logistics
  • IoT & Edge Computing

Scenarios

  • Mergers & Acquisitions
  • Private Equity
  • VC-Backed Growth
  • Post-IPO Operations
  • Startups & Early-Stage Firms
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Strategic Specialties

  • Product Marketing & Market Positioning
  • Go-to-Market Strategy & Execution
  • Revenue Operations & Pipeline Development
  • ABM & Demand Generation
  • Executive Communications
  • Brand Architecture & Category Design
  • VC & Board Communication Strategy

Stage & Scale Proficiency

  • Series A to IPO SaaS Firms
  • Global B2B Expansion
  • Founder-Led Growth Organizations
  • Mid-Market Tech Firms
  • Public Company Growth Units

Cultural Strengths

  • Technical Fluency Meets Strategic Insight
  • Collaborative Across Product, Sales & Finance
  • Builder of Repeatable, Scalable Marketing Systems
  • Mentor to Product and Revenue Leaders
  • Trusted Partner to Founders and Boards
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Featured Media From Peter

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Interested in Working With Peter?

Our CMOs’ availability is dynamic and based on current client engagements.

Contact Authentic to inquire about availability and explore a potential match.

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Inquire About Peter’s Availability