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Dynasty Leadership Podcast Featuring Jennifer Zick

Dynasty Leadership Podcast Featuring Jennifer Zick

How to Overcome Random Acts of Marketing

Dynasty Leadership Podcast Jennifer Zick Guest

Our founder and CEO, Jennifer Zick, was recently the featured guest on the Dynasty Leadership Podcast, with host Todd Eberhardt.

In this episode, Jennifer shares how a fractional CMO can help revitalize your business when you’re in the middle of the growth stages. She offers a seven-part framework to help break out of any marketing funk you might have.

Listen to the podcast

Key Takeaways:

[2:20] A little bit about Jennifer and her business.

[2:50] For a startup, what are the core executive roles in the very beginning?

[5:10] When does it make sense to hire a fractional CMO?

[9:50] There are seven key steps to reaching authentic marketing growth.

[15:00] How does Jennifer stress-test a company’s ambitious marketing goal?

[18:00] After setting clear goals, it’s about setting clear priorities.

[22:15] What do you do when a more dominant and aggressive competitor steps in and is stealing all of your business?

[27:40] How do Jennifer and her team think about marketing strategy?

[29:55] What is a lead? It’s important you define it clearly.

[34:20] You should be thinking about your organization like a baseball team.

[38:40] You need to track all of your marketing outlets!

[41:50] Don’t guess at how to build a marketing team.

[45:00] Jennifer would love to get in touch! Reach out to her on LinkedIn!

Mentioned in This Episode:

Email Todd:

Jennifer on LinkedIn


  • Authentic®

    Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.

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