Brand and Messaging

Branded blog header graphic for Authentic® with the title "Thinking About a Website Refresh? Start Here Before You Hire a Designer" over a teal background with a photo of a woman working on a laptop displaying a design tool.

Thinking About a Website Refresh? Start Here, Before You Hire a Designer

Read More »
Podcast graphic reading “Stop Marketing, Start Strategizing” featuring guest Jennifer Zick, Founder & CEO of Authentic®, alongside the Leadership Matters podcast logo by The Bailey Group.

Stop Marketing, Start Strategizing

Read More »
Slide graphic with the text “Why Most Companies Get Branding Wrong — And how to fix it,” alongside a group of three women collaborating around a whiteboard in a bright office.

Why Most Companies Get Branding Wrong (And How to Fix It)

Read More »
Graphic with teal background and geometric pattern, featuring a smiling woman in glasses on the right and bold text reading, “The Real Bottleneck In Marketing Isn’t Execution. It’s Clarity.”

The Real Bottleneck in Marketing Isn’t Execution — It’s Clarity

Read More »

The Founder’s Dilemma: When to Stop Being Your Own CMO

Read More »
Two business professionals reviewing financial documents at a table with a laptop and calculator, alongside text reading “Transforming Financial Services” and “Innovation, trust, and market growth in the digital age."

Transforming Financial Services: Innovation, Trust, and Market Growth in the Digital Age

Read More »
Marketing Glossary

The Essential Marketing Glossary for Modern Business Leaders

Read More »

The Two Faces of Marketing ROI: Why Your “Safe” Strategy is Actually Your Biggest Risk

Read More »

ConvHERsations with Kristie Clayton Featuring Jennifer Zick

Read More »

Creating a Workplace Employees Love: Lessons from Authentic’s CEO

Read More »

Prepare for Capital Raise / Pitch: Telling Your Value Story

Read More »

Enhance Customer Experience and Loyalty: The Heart of Sustainable Growth

Read More »

Develop a Strong Employment Brand: Attract and Retain Top Talent

Read More »

Extend Brand Awareness and Create Demand: Building the Foundation for Growth

Read More »

Sharpen Market Focus and Value Proposition / Brand Messaging: Cutting Through the Noise

Read More »

5 Lessons in Building Community, a Brand, and Entrepreneurship

Read More »

Crafting Your Competitive Edge: The Power of Employer Branding

Read More »

What Makes Authentic Unique?

Read More »

Buyer’s journey: From unscripted to an unmatched experience

Read More »

Message: From the founder’s story to an unbeatable story in your market

Read More »

Brand: From a company with a name & logo to an unparalleled leader

Read More »

Preparing for an exit? Build brand equity with these 4 value drivers

Read More »

Leading Through M&A: The role of communication to guide teams, culture, and brands through integration

Read More »

Buyer’s Journey: Engage & connect when and where it matters most

Read More »

Product Marketing Pitfalls (and strategies to avoid them)

Read More »

Want to build products your customers love? Start with marketing.

Read More »

Authentic Growth through Attracting New Audiences with Josh Becerra

Read More »
Two professionals brainstorm together in an office, smiling as they discuss marketing ideas with sticky notes in the background. Text overlay reads: From Could To Should – Purposeful growth starts with marketing clarity.

From could to should: Purposeful growth starts with marketing clarity

Read More »

Authentic Growth through Brand Storytelling & Messaging with Kate DiLeo

Read More »

You Can’t Outsource Thought Leadership for Great Marketing Content

Read More »
Business professionals in a meeting discussing strategies to build brand trust and equity. Text on image reads ‘How to Harness Trust to Build Brand Equity and Grow Your Business.

How to Harness Trust to Build Brand Equity and Grow Your Business

Read More »
Confident business leader standing with arms crossed in an office environment, symbolizing personal brand development. Text on image reads How Business Leaders Can Build a Personal Brand.

How Business Leaders Can Build a Personal Brand

Read More »

Brand Messaging Guide: 9 Moments to evolve your brand narrative

Read More »

Lifecycle of a Brand

Read More »
Person using a smartphone to manage social media accounts, representing how to leverage social media to advance your business. Text on image reads Leveraging Social Media to Advance Your Business and How to develop a strong social media strategy.

Let’s get strategic — Leveraging social media to advance your business

Read More »
Business professionals having a casual meeting in a modern office, discussing how to build brand trust using social media. Text on image reads How To Build Brand Trust Using Social Media In An Era of Distrust.

How to build brand trust using social media in an era of distrust

Read More »
Two professional women collaborate at a whiteboard, discussing ideas and strategies, representing brand agility and adaptability in a modern business setting. Text overlay reads: Agility – An essential ingredient for brand relevance in a changing world.

Agility: an essential ingredient for brand relevance in a changing world

Read More »
Three professionals collaborate around a laptop in a bright office, discussing strategies and implementation. Text overlay reads: Activating Your Service Plan – [SERVE•ival – Part Three].

Activating your service plan to genuinely support stakeholders [SERVE•ival Part 3]

Read More »
A group of professionals collaborates in a meeting, reviewing documents and discussing strategy. Text overlay reads: Allocating Resources in the Right Direction – [SERVE•ival – Part Two].

Allocating your resources in the right direction [SERVE•ival Part Two]

Read More »

Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis

Read More »
Two professionals engage in a thoughtful conversation across a desk, representing a strategic business discussion. Text overlay reads: Assessing Your Brand’s Opportunity to Serve – [SERVE•ival – Part One].

Assessing your brand’s opportunity to serve [SERVE•ival – Part One]

Read More »
Confident business leader stands with arms crossed in front of a smiling team, symbolizing brand ownership and leadership. Text overlay reads: Own Your Brand – Why you need to invest more in the marketing assets you control.

Own your brand — Why you need to invest more in the marketing assets you control

Read More »
Confident business professional stands in a modern office with colleagues in the background, symbolizing leadership and stability. Text overlay reads: Guiding Your Brand Through Times of Uncertainty.

Guiding your brand and stakeholders through times of uncertainty

Read More »
Three professionals collaborate and share ideas around a laptop in a bright modern office, symbolizing teamwork and insight. Text overlay reads: Four Myths of Voice-of-Customer Research.

Four Myths of VOC Research

Read More »
Smiling professional stands confidently in a modern office environment, holding a tablet and representing customer insight and engagement. Text overlay reads: What is Voice-of-Customer? And why is it important?

What is this “Voice of the Customer” thing and why is it so important?

Read More »
Podcast promotional graphic titled Building an Authentic Brand in an Era of Fake News featuring Jennifer Zick, Founder and CEO of Authentic. The design includes bold teal and turquoise colors with a circular abstract logo.

Building an Authentic Brand in an Era of Fake News

Read More »
Three professionals collaborate over business reports in an office, symbolizing communication and strategic storytelling. Text overlay reads: The Right Story For Investors, Stakeholders, and Acquirers.

Brand Messaging Moments: The Right Story for Investors, Stakeholders, and Acquirers. Part 3.

Read More »
Close-up of hands analyzing marketing charts and data, representing strategy and sustainable brand growth. Text overlay reads: Staying True to Your Roots Through Next-Level Growth.

Brand Messaging Moments: Staying True to Your Roots Through Next-Level Growth. Part 2.

Read More »
Business professional presents growth data on a whiteboard during a team meeting, symbolizing brand evolution and strategic development. Text overlay reads: How Your Brand Narrative Evolves As You Grow.

Brand Messaging Moments: How Your Brand Narrative Evolves as You Grow. Part 1.

Read More »

Why Create a Narrative for Your Brand?

Read More »