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Authentic Growth through Brand Storytelling & Messaging with Kate DiLeo

Authentic Growth through Brand Storytelling & Messaging with Kate DiLeo

A podcast collaboration between Authentic and System & Soul

A brand story is truly powerful when it exemplifies the real heart, soul, values, and unique differentiation of the organization. Learn how to build your story and messaging with a soul-centric approach.

In week two of our Authentic take-over with guest host Jennifer Zick, you’ll learn about what it means to have a soul-based marketing strategy. In this episode, Jennifer brings on her good friend Kate DiLeo to discuss the work her company does to help clients develop brand messages that resonate with their target audiences, ultimately helping them win more work.

Jennifer and Kate discuss how companies should start thinking about branding, how branding is more than just visual, and how the ultimate goal of successful marketing means getting the right prospect to the right table at the right time.

Listen to the podcast

Watch the conversation

This episode is brought to you by System & Soul.

We have to fess up––we have done all the wrong stuff when it comes to running a business. We’ve hired too quickly, fired too late, wasted resources, picked the wrong objective… the list is long. But, here’s what we’ve learned: the only way to fight the chaos and complexity that is constantly coming at you is to get clarity and control over your business.

Over 20 years, we’ve seen it all. The more businesses get stuck in the chaos and complexity, the harder it is to grow, stay healthy and sustainable as a business.

That’s why we created System & Soul. It is the only business framework that helps you run better systems and do it with the soul of your business in mind. We want to help business leaders like you find breakthrough.

If you’re ready, learn more at


  • Authentic®

    Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.

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