Professional Services
Overcome Random Acts of Marketing® with services tailored to the unique challenges and opportunities of B2B service providers: consultancies, agencies, implementers, developers, advisors, and other expertise-based businesses.
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Professional Services
Our Experience By The Numbers
83
%
249
Professional Services
Common Marketing Challenges
We lack strategic marketing leadership.
“We have tactical executors but no true marketing leader who understands our business and can build a strategic function. We need someone who can see the big picture and guide our efforts.”
We're not sure where to invest our marketing dollars.
“We spend on marketing activities, but it feels scattered and reactive. We’re doing ‘stuff’ but can’t confidently say which investments actually drive returns or deserve more budget.”
Who actually owns our growth?
“Everyone seems partially responsible for bringing in new business, but no one is fully accountable. My partners focus on delivery, our business development people chase relationships, and marketing does… marketing stuff.”
We can't predict our pipeline.
“One quarter we’re turning away work, the next we’re scrambling to fill gaps. I’m tired of the roller coaster—we need consistent leads we can count on.”
We sound just like our competitors.
“Every firm claims deep expertise and client focus. When prospects ask what makes us different, we struggle to give a compelling answer that isn’t generic.”
Our marketing isn't driving revenue.
“We spend money on a website, content, and events, but I can’t connect these activities to actual opportunities. Marketing feels disconnected from our business development efforts.”
Our growth depends too much on our founders or key executives.
“Most new business comes through the personal networks and relationships of our founders or senior leaders. We’ve hit a ceiling because they can only do so much, and we haven’t figured out how to make growth less dependent on them.”
We're not leveraging partnerships effectively.
“We have informal relationships with potential partners, but we’re missing a structured approach to develop these channels into reliable revenue streams.”
We struggle to reach beyond our network.
“Referrals and repeat business have gotten us this far, but to reach our growth goals, we need to attract clients who’ve never heard of us—and that’s proving to be difficult.”
Our Solutions for Growing Businesses
Marketing Transformation
Proven. Practical. Powerful.
Authentic Growth® is the Marketing Operating System
for entrepreneurial businesses.
Outsourced Leadership
Tested. Trusted. True Executives.
We guarantee right-fit fractional CMO leadership
for growing businesses.
Marketing Execution
Vetted. Specialized. Expert Execution.
Tap into our curated
Ally Network of Agency Partners.
Leadership Peer Group
High-Value. Free to Attend.
LIFT Integrator Community™ is for all
“second-in-command” leaders.
Our Proven Approach to Marketing Transformation
Our Authentic Growth® Marketing Operating System provides a structured framework for developing and executing marketing strategies that drive measurable business results for growing businesses. This methodology has been refined through years of experience working across a wide variety of business types, industries, and models.
Success Stories in Professional Services
Ippon Technologies USA: Client Story
Augurian: Client Story
Next Millennium: Client Story
What Our Clients Say
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I just wanted to take a moment and let you know how much I value working with [our CMO] through Authentic! She has been an amazing coach, mentor, and friend and has immensely helped me in growing my marketing confidence and building an amazing marketing team! We truly value our partnership with Authentic and cannot thank you enough for bringing [CMO] into our organization!
Ashley Gullickson
Director, Marketing & Strategic Partnerships, ClientPay -
“[Our Authentic Fractional CMO] is not only a marketing expert, but also a great leader. He’s got a ton of experience, much more than I do as a leader. And he’s brought so much more than marketing knowledge – he’s brought a calm and executive demeanor to our team.”
Romain Lhéritier
CEO, Ippon Technologies USA -
“One of the biggest motivators [in choosing Authentic] had to do with core values. It’s important for Augurian to work with someone who matches our core values and from the beginning, [working with Authentic] was a great fit.”
Josh Becerra
CEO, Augurian -
"The Authentic team has been really instrumental in helping us organize and focus in on a really specific strategy. We have a tendency to want to do everything all at once, and they helped us pick out the most important things to focus on, drive the right metrics around that, and to tackle things in sequential order and gain a lot of confidence in what we’re doing in our marketing efforts.”
Elli Rader
VP of Client Services, GoKart Labs
Frequently Asked Questions
How does Authentic help professional services firms improve marketing ROI?
We start by implementing the Authentic Growth® Marketing Operating System, beginning with our proprietary diagnostic tools: the Random Acts of Marketing Assessment™ (RAMS) and the Authentic Growth® Survey. These tools benchmark your firm against hundreds of others at similar growth stages and surface areas where investments may be underperforming or misaligned.
We then audit your marketing spend, tech stack, talent, and execution efficiency—including how well you’re leveraging AI-powered tools through our Authentic Intelligence™ approach. These assessments often uncover smarter ways to allocate budget and talent, resulting in cost savings and greater impact.
We also build customized marketing dashboards to help you track:
- Lead flow and pipeline velocity
- Conversion rates and customer retention
- Customer Acquisition Cost (CAC) and Average Contract Value (ACV)
- Cost of sales and marketing, benchmarked against your peers
All of this is captured in your Authentic Growth® Framework & Evolving Roadmap, providing visibility, alignment, and measurable performance.
Result: Clients typically see improved ROI and greater marketing confidence within the first 3–5 months of engagement.
What makes Authentic's approach unique for professional services firms like ours?
Professional services firms require more than tactics—they need strategic integration across sales, brand, and service delivery. Authentic was built specifically for this complexity.
Right-Fit Leadership (Not Agency-Sold): We align an Authentic marketing leader to protect your best interests and act as a wise steward of your marketing budget. We’re not here to up-sell—we’re here to guide your strategy and connect you with the right resources at the right time through our solutions ecosystem.
Authentic Growth® Methodology: Our proprietary Marketing Operating System provides the structure, tools, and cadence to move your marketing from reactive to revenue-aligned.
Mindshare Advantage: Every Authentic marketing leader is backed by our team of peers—sharing insights, reviewing plans, and solving challenges together. You get the wisdom of a collective brain trust, not just one person’s experience.
Embedded Strategy Through Execution: We guide both the “what” and the “how,” ensuring your plan is aligned, resourced, and executed with accountability through our full solution portfolio.
How quickly can we expect to see results?
You’ll see momentum right away. With our Authentic Growth® Activation, in the first 30–45 days, we deliver your Discovery Insights, 90-day Quarterly Action Plan, and a clear Evolving Roadmap tied to your business goals.
And we don’t just track activities—we track outcomes. Using tools like RAMS and custom dashboards, we measure marketing progress in terms of confidence, maturity, and performance.
Here’s what the data shows:
- Initial RAMS Score Average: 57.48
- After 3–5 Months: 69.60
- After 6–12 Months: 74.61
- After 13+ Months: 77.75
These gains reflect stronger strategic clarity, data insights, and pipeline performance. With Authentic Growth®, impact isn’t just anecdotal—it’s visible and measurable.
We have subject matter experts but struggle to turn their knowledge into effective marketing content. Can you help?
Absolutely. One of the most common challenges in professional services firms is unlocking SME brilliance and transforming it into thought leadership that builds trust and demand.
Our marketing leaders use our Authentic Intelligence™ approach—the thoughtful application of AI-powered tools for content and creative planning, led by experienced executive marketers.
This combination allows us to:
- Accelerate content development
- Ensure brand voice and quality
- Validate accuracy and alignment
- Create scalable systems for turning ideas into market-ready messaging
We orchestrate the process end-to-end, so your internal team stays focused, and your brand shows up with clarity, consistency, and credibility.
Our firm is preparing for a merger, acquisition, or exit. How can marketing support this process?
Marketing is a key lever in value creation—before, during, and after a transaction. Whether you’re preparing for an exit, acquiring other firms, or integrating into a broader platform, Authentic helps your brand and message align to the moment.
Through our Marketing Transformation solutions, we help you:
- Clarify and elevate your value story for investors, buyers, and stakeholders
- Professionalize your marketing maturity using tools like the RAMS™ and Marketing Maturity Matrix
- Lead with a data-driven mindset, tracking campaign performance, data quality, engagement, and conversions
- Orchestrate integration and change management—ensuring messaging, culture, and operations work together across entities
We help ensure marketing becomes a value amplifier and integration leader, not a risk factor.
Ready to Transform Your Professional Services Marketing?
Schedule a consultation to discuss your specific challenges and goals. Our team understands the unique dynamics of marketing professional services and can help you activate the Authentic Growth® Marketing Operating System that drives sustainable growth.