Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis

By Authentic®On April 12, 2020March 19, 20250 Comments

How should brands show up in the midst of the COVID-19 crisis? Should every business take the same approach to content and messaging? And what good things could happen for brands through all of this?

These are just some of the topics discussed in a recent conversation between Authentic CEO, Jennifer Zick, and Justin Keller, a podcast host and brand leader in Houston, TX.

Here’s a short segment of the conversation:

Tags: Brand Awareness, Brand Equity

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Authentic®

Authentic® is a marketing transformation firm for entrepreneurial businesses. We deploy a proprietary Marketing Operating System — Authentic Growth® — to help leadership teams gain the confidence, clarity, and control they need to turn scattered marketing efforts into strategic growth. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic® Tested. Trusted. True Executives. Learn more at www.authenticbrand.com
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