Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis

By Authentic®On April 12, 2020August 29, 20240 Comments

How should brands show up in the midst of the COVID-19 crisis? Should every business take the same approach to content and messaging? And what good things could happen for brands through all of this?

These are just some of the topics discussed in a recent conversation between Authentic CEO, Jennifer Zick, and Justin Keller, a podcast host and brand leader in Houston, TX.

Here’s a short segment of the conversation:

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Authentic®

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.
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