Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis

Podcast cover for 'Fight for Brilliance' featuring Jennifer Zick discussing 'Branding and Marketing Through a Crisis'.

How should brands show up in the midst of the COVID-19 crisis? Should every business take the same approach to content and messaging? And what good things could happen for brands through all of this?

These are just some of the topics discussed in a recent conversation between Authentic CEO, Jennifer Zick, and Justin Keller, a podcast host and brand leader in Houston, TX.

Here’s a short segment of the conversation:

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Authors

  • Jennifer Zick

    Jennifer Zick is the Founder and CEO of Authentic®, the creator of Authentic Growth® Methodology, and an early pioneer in the Fractional CMO marketplace.

  • Authentic® is a fractional CMO and marketing transformation firm, built to help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth.

    Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses increase maturity, growth, and transferrable value.

    We are Authentic®
    Tested. Trusted. True Executives.