Construction, Engineering 
& Architecture

We help CEA firms move from referral-reliant, reactive marketing to a strategic system that creates visibility, differentiation, and pipeline momentum.

Using the Authentic Growth® Marketing Operating System, we:

• Assess your current marketing performance, gaps, and opportunities
• Clarify your firm’s story, positioning, and value to clients, partners, and talent
• Build a marketing plan aligned to your business strategy, project cycles, and growth goals
• Install planning rhythms, dashboards, and content systems to generate consistent activity and results

Whether your firm is trying to win more RFPs, expand geographies, or grow market share—we help you establish marketing as a true growth function, not just a proposal machine.

We bring a different kind of value—executive marketing leadership, not outsourced design or short-term proposal help.

Authentic embeds an experienced marketing executive—an Authentic marketing leader—into your firm to:

• Lead strategy and execution across branding, BD support, digital, and internal comms
• Align marketing with business development, project teams, and leadership priorities
• Coordinate internal staff, freelancers, or agency partners with clear plans and measurable goals
• Install a repeatable system—built for firms that live by reputation, relationships, and performance

We don’t replace your agency or BD team—we lead the system they work within.

You’ll begin to feel clarity and momentum within the first 30–45 days.

We start by leading our structured Authentic Growth® Activation Discovery process, including:

• Internal interviews with key leaders and project teams
• The Random Acts of Marketing Assessment™ (RAMS) to benchmark your current state
• Review of past proposals, client feedback, website and digital channels, and internal systems
• Competitive positioning and talent brand evaluation

Then we create a 90-Day Quarterly Action Plan and your Authentic Growth® Roadmap, designed to generate early wins and long-term clarity.

Differentiation is one of the most common challenges in CEA—and one of the most solvable.

We help you:

• Uncover your firm’s unique value, expertise, approach, and impact
• Develop messaging and proof points tailored to your Ideal Customer Profile (ICP)
• Package your story for different audiences—owners, GCs, developers, municipalities, partners
• Build consistent, scalable content and proposal messaging rooted in real differentiators

This isn’t just about marketing fluff—it’s about giving your clients a clear reason to choose you, even when your competitors offer similar capabilities.

Yes—but we don’t write proposals for you. We lead the systems, strategy, and tools that support BD success.

Here’s how we help:

• Align marketing with BD priorities, account targets, and pursuit planning
• Develop content libraries, project stories, and positioning assets that streamline proposal prep
• Improve pursuit support—helping teams articulate value, structure content, and tell a stronger story
• Establish a “must-win” rhythm to help your firm prepare earlier and pursue smarter
• Provide metrics and dashboards that show what’s working, where you’re winning, and what needs attention

We help marketing move from a last-minute support function to a strategic partner in growth.

We work alongside your team to strengthen and lead it—not replace it.

Authentic marketing leaders:

• Provide strategic oversight and role clarity
• Support your internal marketing staff with planning, priorities, and professional development
• Help define, hire, and onboard new roles where needed
• Partner with agencies, consultants, or freelancers already on your team
• Bring in vetted support from our Ally Network if specific gaps exist (i.e., writing, digital, design)

Our goal is to build a high-performing, well-aligned marketing team that works in sync with leadership and business development.

A: CEA firms are full of smart, experienced subject matter experts—many of whom have influence over BD and reputation, but limited bandwidth or clarity on how to engage in marketing.

We help by:

• Facilitating Quarterly Workshops that engage leaders in goal setting, messaging, and prioritization
• Building systems for SMEs to contribute to marketing—without overwhelming them
• Creating message libraries and project stories that reflect their expertise
• Using the Authentic Growth® Roadmap and Weekly Cadence™ meetings to track progress and hold cross-functional teams accountable

Marketing alignment isn’t about everyone doing everything—it’s about creating shared purpose and clear collaboration between departments.

You’re not alone. Many CEA firms have hired brand designers, digital shops, or proposal consultants—but still operate with fragmented messaging, unclear ROI, and internal confusion about marketing’s role.

Let us be clear: We value agencies and specialists. Many bring critical skills in areas like brand, web, or content through our Ally Network partnerships. But no single agency can lead across all the moving parts of a growing, technical firm—especially with complex teams, markets, and geographies.

Here’s where Authentic is different:

• We embed an Authentic marketing leader to lead your entire marketing ecosystem—not just a project
• We don’t sell services, so our only agenda is your strategic success
• We collaborate with your agencies, BD team, and internal staff, helping everyone perform better
• We bring the Authentic Growth® Roadmap, Quarterly Action Plans, and Weekly Cadence™ that tie all activity to business outcomes

In short: We don’t replace your partners—we lead the system they work within. That’s what creates consistency, momentum, and measurable impact in an industry built on execution and reputation.