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Fractional CMO & Authentic Growth® Guide Barb Bertsch

Minneapolis, MN

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In Barb’s Words

I’ve been in marketing for over 25 years, and honestly, what I love most is being the trusted advisor who helps CEOs figure out what they really need from their marketing team. You know that feeling when sales and marketing are finally speaking the same language? That’s my sweet spot.

I specialize in working with small businesses and companies that have been around for decades—places where tradition meets the need to modernize. I’m the one who helps them embrace new marketing technology without losing what makes them special. My thing is getting entire revenue teams aligned, from the old-school sales veterans to the digital marketing newcomers.

What really energizes me is coaching the rising stars on these teams. There’s nothing better than watching someone discover they can be both strategic and creative, or seeing a young marketer learn how to speak finance with the CFO. Give me a well-established business that’s ready to evolve and a team that’s willing to learn from each other, and I’ll give you a marketing operation that honors the past while driving real growth. No marketing team? No problem! I enjoy establishing a strategy and plan and then determining the structure needed to execute and scale.

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Hear More From Barb

CMO Experience Section

Barb’s Leadership Experience

Business Models

Business-to-Business
Channel Partnerships / Alliance
Distribution / Network
Doer-Seller
Partner / Provider-Led
Regulated Industry
SaaS / Subscription

Industries

Agriculture
Energy / Environmental / Sustainability
Engineering / Architecture / Construction
Finance / Banking / Insurance
Health / Medical / Pharmaceutical
Manufacturing / Distribution
Professional Services / Consulting
Software / SaaS / High Tech

Scenarios

Companies Running On EOS
Family Owned Businesses
Mergers & Acquisitions
Private Equity
Privately Held Companies

CMO Specialties Section

Strategic Specialties

Go-to-Market Planning
Brand Positioning & Messaging
Change Management During M&A
KPI Development & Performance Analytics
Marketing Team Building & Mentorship
Budget & ROI Optimization
Cross-Functional Alignment with Sales & Product

Stage & Scale Proficiency

Mid-Market Growth Companies
Global Enterprise Environments
Mature, Privately-Owned Organizations
Post-M&A Integration & Transformation

Cultural Strengths

Structured and Metrics-Oriented Leadership
Calm and Grounded in Complex Environments
Strategic Partner to Executive Teams
Passionate Mentor & Team Developer
Skilled Navigator of Change & Consolidation

Testimonials

What Our Clients Say About Barb

“[Our Fractional CMO] did an outstanding job transitioning us from "random acts of marketing" to a long-term, comprehensive strategy. Well done and thank you, Team Authentic!”

Dick Noble
Owner, Summit 360
“Marketing is the most important thing you can possibly do in a technology business, period. You can have the greatest service you can have the greatest widget, but you’re never going to sell any if the world doesn’t know you’re there. And if you don’t have a good marketing strategy – if you’re not focused like a laser beam on where you want to win and where you can win – you won’t win.“

Mike Siegler
SVP Services & Customer Experience
“Everything we’re doing is working. The content is driving eyeballs; the eyeballs are turning into real prospects that want to know how we can help them. This [engagement] has really poured fuel on the organization in terms of growth and hitting our targets.”

Randy Hauserman
VP Sales, Integrated Cash Logistics

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Case Studies Featuring Barb’s Work

Cash Management Technology Company Increases Revenue and Market Prescence Through Lead Generation and Content Marketing
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IT Reseller Maximizes Marketing Investment to Launch New Offerings and Brand
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Technology Company Invests in Marketing Leadership to Achieve a Successful Acquisition
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Featured Media from Barb

Building a Marketing Team: What Comes First?
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Buyer’s Journey: Engage & connect when and where it matters most
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I Hereby Demand, Demand!
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In-house marketing vs. agency or freelancer: What’s best for you?
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Marketing Technology — Your biggest headache or significant business driver?
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Retention Is The Best Revenue: Reduce Customer Churn and Create Compounding Growth
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Sales + Marketing: Creating synergy for success
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The Buyer’s Journey: Optimize engagement to maximize revenue results
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What’s to come with corporate events? 4 Considerations for Business Leaders
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Making Sense of Revenue Roles
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