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Fractional CMO & Authentic Growth® Guide Daneen Kiger

Minneapolis, MN

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In Daneen’s Words

I believe that marketing should always serve two things: the business strategy and the human experience. Over the years, I’ve helped global companies and family-run teams alike clarify their value, connect with their audiences, and grow in ways that are sustainable and aligned with purpose.

I love the challenge of complexity, product portfolios, channel strategies, multi-stakeholder dynamics, and I’m the kind of leader who thrives in cross-functional environments. At the same time, I care deeply about culture and team health. When your people are aligned and your customers feel seen, the business follows.

If you need a CMO who can help your organization grow with focus, empathy, and real operational muscle, I’m ready.

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Hear More From Daneen

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Daneen’s Leadership Experience

Business Models

  • Business-to-Business
  • Channel Partnerships / Alliance
  • Distribution / Network
  • Ecommerce
  • Regulated Industry

Industries

  • Consumer Goods & Services
  • Engineering / Architecture / Construction
  • Health / Medical / Pharmaceutical
  • Manufacturing / Distribution
  • Non-Profit / Associations / Membership
  • Professional Services / Consulting
  • Software / SaaS / High Tech

Scenarios

  • Companies Running On EOS
  • Family Owned Businesses
  • Mergers & Acquisitions
  • Private Equity
  • Privately Held Companies
CMO Specialties Section

Strategic Specialties

  • Product & Channel Marketing Strategy
  • Go-to-Market Planning
  • Brand Development & Repositioning
  • Integrated Campaign Execution
  • Demand Generation & ABM
  • Sales & Marketing Alignment
  • Digital Experience & Customer Journey Strategy

Stage & Scale Proficiency

  • Enterprise & Global Business Units
  • High-Growth Mid-Market Companies
  • OEM / Private Label Portfolio Management
  • Post-Merger Brand & Channel Integration

Cultural Strengths

  • Calm, Collaborative Leadership Style
  • Cross-Functional Relationship Builder
  • People-First Operational Thinker
  • Channel-Savvy with Deep Revenue Acumen
  • Mentor & Champion of Marketing Team Members
Testimonials

What Our Clients Say About Daneen

  • “For a nonprofit organization, [hiring a Fractional CMO] certainly is an investment. But when I think about all the time and energy that we saved by bringing on Authentic and our fractional CMO, it was hands down worth every penny.”

    Kathryn Mikkelsen
    Executive Director, North American Thrombosis Forum (NATF)

  • “Our fractional CMO came in and laid a foundation of priorities that we needed to tackle before we could build on the components of marketing. Just like in construction, if you don’t start with a great foundation, anything you do above and beyond that is going to be weak.”

    The Berg Group

  • “I can safely say we’ve experienced a 100-200% increase from last year in marketing-qualified leads in our deal pipeline due to the work we’ve done on our marketing strategy and lead generation tactics.”

    Thor Hess
    President, Southeastern Equipment Company

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Case Studies Featuring Daneen’s Work

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Featured Media From Daneen

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Interested in Working With Daneen?

Our CMOs’ availability is dynamic and based on current client engagements.

Contact Authentic to inquire about availability and explore a potential match.

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Inquire About Daneen’s Availability