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Fractional CMO & Authentic Growth® Guide Ruth Glaser

Prior Lake, MN

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In Ruth’s Words

I’m endlessly curious about how things actually work—not just the strategy on paper, but why that sales pipeline stalled last quarter, or what’s really keeping your best people up at night.

Over the years, I’ve worked with tech startups, manufacturing giants, family businesses, you name it. I’ve also been in the founder’s seat myself, so I understand what it’s like when everything depends on getting the next decision right.

CEOs know I’ll tell them what they need to hear, not what they want to hear. Teams trust me because I genuinely care about their growth, not just their output. When you’ve seen as many business models as I have—and built one from scratch—you develop an instinct for what will actually move the needle.

Change is hard. But when you have someone who’s been there before, it gets a little easier.

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Hear More From Ruth

CMO Experience Section

Ruth’s Leadership Experience

Business Models

Business-to-Business
Business-to-Consumer
Channel Partnerships / Alliance
Ecommerce
SaaS / Subscription
Business-to-Business-to-Consumer

Industries

Consumer Goods & Services
Entertainment / Hospitality
Health / Medical / Pharmaceutical
Manufacturing / Distribution
Non-Profit / Associations / Membership
Professional Services / Consulting
Software / SaaS / High Tech

Scenarios

Companies Running On EOS
Mergers & Acquisitions
Private Equity
Privately Held Companies

CMO Specialties Section

Strategic Specialties

Brand & Messaging Strategy
Lead Generation & Demand Gen
Customer Journey Design
Revenue Team Alignment
GTM Planning & Launches
Marketing Technology Optimization
Cross-Functional Leadership
Product Mix & Product Pruning

Stage & Scale Proficiency

High-Growth SaaS Startups
Mid-Market Health Systems
Global B2B Enterprises
Post-Acquisition Integration
Cross-Departmental Marketing Operations

Cultural Strengths

Trusted Partner to Founders & CEOs
Process-Driven but People-Oriented
Empathetic Change Leader
Coach for Rising Marketers
Respected Collaborator Across Departments

Testimonials

What Our Clients Say About Ruth

“As a founder of an entrepreneurial company, it’s always really painful when you have to slow down before you can grow again. But it was an excellent process to work through all of the foundational steps of the Authentic process because it really allows you to truly assess and score yourselves.”

Mercedes Austin
Owner & Founder, Mercury Mosaics
"One of the things that I was very pleased with is that our CMO immediately inserted herself into our weekly leadership team meetings. She was very much a part of the organization, and it helped us not feel like I had a consultant that was advising, but actually a partner that was fully accountable for our decisions that we were making on the marketing level."

Morgan Witham
CEO, COLAB
“Working with our Authentic Fractional CMO has really helped me lay the foundation for the next layer of how I’m going to get my mind out of making all of the decisions for marketing. That was a big piece for me to create that confidence…that I was missing related to marketing.”

Mercedes Austin
CEO, Mercury Mosaics
“What Authentic provided was a very low risk way for us to build really quickly. We were able to get engagement with consumers essentially right out of the gate.”

Chris Hudson
President, Comply Foam
“I think one of the compelling components of [choosing Authentic] was they had a methodology that had been proven out, they had a team of [CMOs] in Mindshare that they can rely on and [Ally] partners that they could pull on. It felt like it dramatically reduced the amount of risk that we were taking on.“

Morgan Witham
CEO, COLAB

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Case Studies Featuring Ruth’s Work

Advertising Technology Company Ignites Growth With Strategic Marketing Leadership
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Handmade Tile Company Creates Strategic Marketing Rigor Under CMO Leadership
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Traditional B2B manufacturer engages Fractional CMO to quickly build a scalable B2C business model
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Digital Agency Overcomes Random Acts of Marketing with CMO Leadership
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Featured Media From Ruth

Marketing in the New World of AI: Embracing the Future While Staying Human
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Demand Demystified: What it really takes to create quality lead generation
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Demand Generation 101: Build a foundation for a strong program
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Embracing AI: What growth leaders need to understand about the next frontier of technology innovation
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I Hereby Demand, Demand!
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Let’s get strategic — Leveraging social media to advance your business
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Product Marketing Pitfalls (and strategies to avoid them)
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Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise
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The Authentic Glossary: The words behind our work to Overcome Random Acts of Marketing®
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Want to build products your customers love? Start with marketing.
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