Technology & SaaS

For SaaS companies, marketing performance is directly tied to revenue outcomes—ARR growth, pipeline velocity, churn reduction, and customer lifetime value. Authentic’s approach starts with clarity: we use our proprietary Authentic Growth® Marketing Operating System, along with tools like the Random Acts of Marketing Assessment™ (RAMS) and custom dashboards, to measure your current performance and identify gaps in strategy, execution, and investment.

From there, we build a focused, data-driven marketing operating system designed to:

• Improve Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios
• Increase conversion and retention across the full customer journey
• Optimize team structure, AI tools, and tech stack to reduce waste
• Track metrics that matter in the boardroom—pipeline health, campaign ROI, funnel velocity

With Authentic, you’ll have a strategic marketing leader who’s accountable for tying marketing to ARR and making performance visible across the executive team and investor conversations.

What you need isn’t just demand gen—you need leadership that understands the business of SaaS.

Here’s how we’re different:

• You get an Authentic marketing executive, embedded in your team, with deep experience in SaaS GTM motions—product-led, sales-led, and partner-driven.
• We’re not an agency, and we’re not incentivized to push tactics—we’re here to design the right strategy, and connect you with the right executional partners through our Ally Network or your existing team.
• We install a system, not just a person. Our Authentic Growth® Methodology delivers strategic clarity, quarterly priorities, leadership cadence, and metrics that align the entire go-to-market team.
• You don’t have to wait six months for results—we deliver a Discovery summary and 90-day plan in the first 4–6 weeks, and track measurable performance from day one.
• We act as an extension of your executive team, not a vendor or “hired gun.”

In SaaS, speed matters—but so does clarity. We begin with our Authentic Growth® Activation process that includes a 4-week Discovery with internal interviews, marketing diagnostics (RAMS), and an audit of your GTM model, tech stack, and metrics.

From there, we deliver a 90-Day Action Plan that identifies your most urgent opportunities—whether that’s pipeline acceleration, improved positioning, or a restructure of your campaign engine.

We also track maturity and momentum using tools like:

• RAMS Score (average lift of 20+ points in 3–5 months)
• Custom dashboards showing performance across funnel stages, CAC, ACV, LTV, and churn
• Strategic clarity that accelerates marketing-sales alignment and product-market fit optimization

Authentic Growth® is built to create traction fast—then scale sustainably.

This is a core challenge in most SaaS companies—especially those built by engineers or founders with deep technical expertise.

Our marketing leaders specialize in technical-to-business translation. We work closely with your product, sales, and marketing teams to uncover:

• What your product does → but more importantly,
• What your audience feels, fears, and values

We apply our Authentic Intelligence™ approach—our proprietary blend of AI-assisted content planning and seasoned human oversight—to turn complex solutions into clear, differentiated messaging that resonates with your ICP.

And we build repeatable frameworks for messaging, content, and storytelling that your internal team (or agency partners through our Ally Network) can execute with consistency and speed—without diluting your innovation.

Whether you’re pre-Series A or scaling post-Series C, investors want to see a cohesive growth strategy, not just a list of disconnected marketing tactics.

Authentic helps you:

• Build investor-ready marketing plans, with clear priorities, budgets, and metrics aligned to growth goals
• Define and track KPIs like CAC Payback, LTV:CAC, pipeline-to-quota ratio, and retention metrics
• Create structured Quarterly Marketing Reviews that tie marketing performance to business health and future growth levers
• Lead marketing roadmap conversations with your board or PE partners with confidence and clarity

We don’t just support your leadership team—we help you earn investor trust and scale responsibly.

We support, strengthen, and lead your team. Our marketing leaders bring the structure and clarity that SaaS teams often lack when they’ve scaled fast or without a senior strategic lead.

We help you:

• Assess talent gaps and clarify roles, so every player is in the right seat
• Improve team operations through Quarterly Planning, Weekly Cadence, and defined ownership of KPIs
• When needed, we help define, screen, and onboard new hires to elevate your team’s capabilities
• Integrate external specialists (via our Ally Network) to supplement in-house bandwidth or expertise

Our goal: a high-performing, growth-aligned marketing function that knows where it’s going and how it’s getting there.

Fast growth can create silos—and those silos slow everything down. Authentic marketing leaders are seasoned at building the connective tissue between product, marketing, sales, and success.

Here’s how we drive alignment:

• We define shared goals and language across GTM teams
• We facilitate Quarterly Workshops that surface cross-functional issues and align priorities
• We use the Authentic Growth® Roadmap to document commitments, assign ownership, and track outcomes
• We implement a leadership cadence that includes Executive 1:1s, Weekly Marketing Cadence, and regular metric reviews
• We operate with a “one team, shared vision” mindset—ensuring that your growth engine moves in sync and at speed.

We hear this a lot—especially from SaaS and tech companies that have invested in agencies, consultants, or in-house teams, yet still struggle to achieve alignment, traction, or measurable ROI.

Let’s be clear: We value agency partners and executional vendors. Many agencies bring deep strategic expertise in areas like paid media, content creation, brand identity, SEO, or web development. We regularly collaborate with agency and freelance partners—both client-selected and from our vetted Ally Network—and we want them to succeed.

But here’s the common disconnect: Agencies are built to specialize. Your company needs orchestration.

Too many companies start with an agency or a series of vendors, expecting a complete marketing solution. What they often get is:

• Great execution in isolated areas
• Fragmented messaging and strategy
• Confusion about ownership, priorities, or performance
• Misalignment with product, sales, and customer success

That’s why Authentic was built.

We embed an Authentic marketing leader on your executive team—not to replace your agency, but to lead the strategy, align the players, and drive outcomes.

Here’s what that looks like:

• We develop the overarching strategy that drives ARR, retention, and pipeline health
• We represent your best interests—we don’t sell services, and we don’t favor any one vendor
• We collaborate with your internal team, agencies, and freelancers to ensure everyone is clear on the plan, working in sync, and measured against shared goals
• We bring structure—through the Authentic Growth® Roadmap, Quarterly Action Plans, and consistent cadence meetings—to make sure execution stays aligned to the business

In short: We don’t replace your partners—we help them perform better. You get more impact from every investment, because everything is orchestrated under one unified system and strategic leader.