Retail / Commerce

Blog header for 'The Most Dangerous Marketing Advice' by Authentic Fractional CMO™ — man in white dress shirt and striped tie holding glasses, arms crossed, against a teal patterned background with the tagline 'Why Authentic's Fractional CMOs refuse to prescribe before they diagnose.'

The Most Dangerous Marketing Advice You’ll Ever Receive

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Fractional Is Forever

Fractional Is Forever: Why the Future of Marketing Leadership Isn’t Full-Time

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Steve Jensen – CPG

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Chris Hudson – Manufacturing

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Regional Retailer Grows Vendor Co-Op Investment by 20%

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Award Manufacturer Increases Random Acts of Marketing Score by 20 Points Signaling Confidence in Marketing Leadership

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Cutlery Manufacturer Shifts Focus to Digital Channels and E-Commerce

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Handmade Tile Company Creates Strategic Marketing Rigor Under CMO Leadership

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Cash Management Technology Company Increases Revenue and Market Presence Through Lead Generation and Content Marketing

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Ticketing Software Provider Increases Average Deal Size by 50%

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Digital Hearing Company Launches New Product & Achieves 5x Return on Ad Spend

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Eyewear Company Engages Marketing Leadership to Maintain Business Momentum During Leader’s Maternity Leave

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Fitness Equipment Manufacturer Increases Amazon Sales by 400%

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Client story featuring Chris Hudson, President of Comply Foam, with company logo and professional headshot.

Traditional B2B manufacturer engages Fractional CMO to quickly build a scalable B2C business model

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