Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

I recently had the pleasure of being a guest on Fjorge’s podcast series, where I chatted with Tim Barsness about Authentic‘s origins, our Fractional Marketing Leadership offering, our approach to creating “So What” Messaging, and why Authentic is uniquely well-equipped to partner with organizations who are powered by EOS® / Traction®  to help build strong marketing muscle. Take a listen!

Fjorgecast: Mind Your Own Marketing Business
EPISODE 55
Consulting, EOS, & Execution

Original Air Date: February 26, 2018
Featured Guest: Jennifer Zick, Founder & Consultant
Company: Authentic
Company URL: authenticbrand.com
On this week’s episode of MYOMB Tim is joined by founder of Authentic, Jennifer Zick. Authentic brand is a marketing consultancy that works with a variety of clients and is also equipped to deal with EOS. Jennifer has personally had broad experience across multiple industries which has given her a unique understanding of the troubles growing businesses face. They discuss various elements of the consultancy such as utilizing fractional CMOs, determining effective metrics for marketing, execution, and being proactive rather than reactive when it comes to marketing. They also delve into some real world examples such as determining what your “why” and identifying your marketing strength.

Author

  • Authentic® is a fractional CMO and marketing transformation firm, built to help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth.

    Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses increase maturity, growth, and transferrable value.

    We are Authentic® Tested. Trusted. True Executives.