Christy Joyce

I am excited to meet you! I have been a brand and marketing leader for 30+ years, with a track record of utilizing creativity, incorporating strategic thinking, building united teams, and growing strong, differentiated brands in order to achieve growth. I believe marketing is the entire Customer Experience (CX) from the first brand touch to the customer’s after-sales support. Over the course of my career, I have worked with early stage start-ups to large global enterprises, both domestically and internationally, and have functioned both corporately and in consultancy settings. I enjoy collaboration and acclimate to new environments quickly.

A large portion of my career has been in B2B2C sectors such as textiles, apparel, manufacturing and home furnishings. I have also led marketing initiatives within the B2B space in areas such as manufacturing, retail, medical and industrial, and B2C spaces, such as furniture and craft spirits. Although the business models may vary, I believe in establishing a deep understanding of each audience to genuinely appreciate their needs or desires, and then delivering on our brand promise to build trust and to create brand ambassadors.

I enjoy working with and marketing for manufacturers because it allows me to translate my hands-on fine arts background into tangible products and their launch into the marketplace. The endless opportunities for innovation and seeing a product come to life are incredibly fulfilling. Being able to touch, feel, and understand a product’s functionality and how it serves a purpose or solves a customer’s problem is fantastic! Manufacturing often has a rich history and legacy, built on the hard work of innovative people, which adds a deeper meaning to the industry. Plus, manufacturing is crucial for community building and job creation, making it a deeply rewarding field to support.

As a CMO, I thrive in the early stages of helping brands define their mission, brand personality, culture, and ultimately in helping them articulate their brand promise. From there I love to develop high-level strategies to encompass creative, planning, processes, resources and metrics to build a brand that has a strong foundation and is poised for long-lasting growth.