Christy Joyce

Authentic CMO Peer Advisor

Christy Joyce is a creative and strategic marketing and brand executive who is driven to help small to mid-sized companies achieve their objectives and experience next-level growth. With enthusiasm and positivity, she empowers teams, uncovers strategic growth opportunities both domestically and abroad, and establishes measurable goals that get results.

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Meet Christy

I am excited to meet you! I have been a brand and marketing leader for 30+ years, with a track record of utilizing creativity, incorporating strategic thinking, building united teams, and growing strong, differentiated brands in order to achieve growth. I believe marketing is the entire Customer Experience (CX) from the first brand touch to the customer’s after-sales support. Over the course of my career, I have worked with early stage start-ups to large global enterprises, both domestically and internationally, and have functioned both corporately and in consultancy settings. I enjoy collaboration and acclimate to new environments quickly.

A large portion of my career has been in B2B2C sectors such as textiles, apparel, manufacturing and home furnishings. I have also led marketing initiatives within the B2B space in areas such as manufacturing, retail, medical and industrial, and B2C spaces, such as furniture and craft spirits. Although the business models may vary, I believe in establishing a deep understanding of each audience to genuinely appreciate their needs or desires, and then delivering on our brand promise to build trust and to create brand ambassadors.

As a CMO, I thrive in the early stages of helping brands define their mission, brand personality, culture, and ultimately in helping them articulate their brand promise. From there I love to develop high-level strategies to encompass creative, planning, processes, resources and metrics to build a brand that has a strong foundation and is poised for long-lasting growth.

CliftonStrengths
Top Five

RelatorIndividualizationIdeationResponsibilityStrategic

KEY AREAS OF EXPERTISE

AdvertisingAnalyst RelationsAnalytics & InsightsBranding & MessagingContent MarketingCreative DirectionDigital MarketingDirect MailEcommerceEmail MarketingEventsGo-To-Market StrategyKPIs & MetricsManagement & MentorshipMarketing Budgets & ROIMarketing OperationsMulti-Media ProductionProduct DevelopmentProduct MarketingPublic RelationsResearchSearch Engine OptimizationSocial MediaWebsite Performance

LEADERSHIP EXPERIENCE

Revenue Models

Business-to-Business (B2B)Business-to-Consumer (B2C)Distribution / NetworkEcommercePartner / Provider-LedRetail / Brick-and-MortarB2B2CManufacturing

Industries

Professional Services / ConsultingManufacturing / DistributionHealth / Medical / PharmaceuticalEntertainment / HospitalityReal EstateRetail / CommerceConsumer Goods & Services

Scenarios

Startup / Early StageTurn-AroundFamily BusinessSmall and Mid-SizedLarge NationalGlobal EnterprisePrivately Owned

Revenue Models

Business-to-Business (B2B)Business-to-Consumer (B2C)Distribution / NetworkEcommercePartner / Provider-LedRetail / Brick-and-MortarB2B2CManufacturing

Industries

Professional Services / ConsultingManufacturing / DistributionHealth / Medical / PharmaceuticalEntertainment / HospitalityReal EstateRetail / CommerceConsumer Goods & Services

Scenarios

Startup / Early StageTurn-AroundFamily BusinessSmall and Mid-SizedLarge NationalGlobal EnterprisePrivately Owned

LEADERSHIP IMPACT

  • Launched a start-up company with 7 others and grew the business to $15M in 3 years
  • Have worked independently with more than 50 clients across the US, India and the UK, and successfully helped launch 30+ start-up brands
  • Led strategic rebranding efforts including launch strategy, strategic messaging, collateral refresh, and web presence to elevate market positioning and drive revenue
  • Increased ecommerce efforts from $250k to $2.5M in 18 months
  • Drove partnerships and marketing and product development strategies with 85 manufacturers around the globe including China, Taiwan, India and several locations within the US and UK

BOARDS & COMMUNITY LEADERSHIP

  • Triad Brewers Alliance Board of Directors
  • HorsePower Therapeutic Learning Center, Marketing & Class Leader
  • UNC-Charlotte Continuing Education Advisory Board

TESTIMONIALS

Christy Joyce has worked with my company in the area of marketing for several years; we have been working together recently on re-branding our company. Christy has been indispensable in the process. Her knowledge and marketing skills led us through the process where we were unsure of how to navigate. She has always performed every project efficiently. Christy has always been honest with us. She is more than fair in her business practices, but more than that, she will look you in the eye and tell you when you are making a mistake. I highly recommend Christy Joyce to anyone who needs help growing their business.
TJ Stout
President/CEO, Carsons
Successful marketing requires both strategic and tactical work. Christy Joyce provides a rare ability to navigate the needs of a company’s marketing on both tactical and strategic levels. She has worked with us on a variety of consulting projects over the years. Her work with strategic digital content and deployment has enabled us to gain significant brand recognition and market share growth over the past five years. Christy has been our go-to resource for developing multiple brands when we needed to launch a new division, product or service line. Through industry/market research and defining customer personas, Christy guided us in creating the necessary brand identities and strategic product deployment and growth plans. We have been fortunate to experience rapid growth in our industry over the past eight years, primarily due to our success with creative, accurate, and nimble marketing. Christy has been an integral part of the leadership that has driven our brand forward!
Kim E. Williams
VP of Marketing, US Duct & US Metal Crafters
Christy Joyce has been great to work with over the years. We go to her for much of our marketing and she has greatly helped us create a brand and solid identity for our business. Christy has been instrumental in helping our company expand and grow, nearly doubling every year. She is easy to work with and very talented with not only creativity but also marketing strategies for maximizing targeted messaging. Our company has continued to engage with her because of her consistency, timeliness and high quality of work.
Dr. Dan Levesque
Solutions Integrated Medicine

ON A PERSONAL NOTE...

I live with my husband, Jeff, in High Point, NC, along with our three misfit cats and our senior dog. We officially became empty-nesters a year ago but my favorite time is when our three daughters, son-in-law, and future son-in-law all gather back together at our home. Our faith and our family are the most important facets of our lives.

We live simply most of the time by taking daily walks, gardening to grow what we use for cooking (lots of vegetables and herbs + flowers!), cooking unusual meals together and sitting outdoors by our fire pit enjoying a craft beer. Otherwise, you’ll find me fostering kittens for our local shelter and volunteering at a therapeutic riding center for riders with disabilities every week.

We take a lot of impromptu weekend trips and we absolutely love to travel internationally. We are always planning the next country to visit!