Meet the Panel
Lifecycle of a Brand
Evolving your business story through growth and transition
The lifecycle of a business includes a tremendous amount of change: from launch, through various growth stages, to eventual exit or new evolution. Every major milestone along the growth journey creates an opportunity to rethink the brand story, and ensure it’s aligned to the audiences who matter most at these crucial moments.
Wherever you are on your growth journey – whether you are the Founder of a startup, the CEO of a fast-growing company, or an Owner planning an acquisition or exit – this webinar will help you understand how your brand strategy and story should evolve to help you reach your intended destination.
What You’ll Learn
A Brand’s Role
Learn the role that a brand plays in the early stages of startup growth and how to position it for success early on.
Brand Story Evolution
Discover why the brand story of a business must evolve and what indicators of success alert that it’s time to change.
Navigating Messaging Challenges
Hear directly from CMOs and agency partners how to navigate the challenges of messaging as your team grows.
Customers = Heroes
Understand why the customer should become the hero of a brand’s story and how to capture their journey.
Messaging for Raising Funds
Find out how messaging matters for raising funds and how it can build momentum for mergers and acquisitions.
Who Should Attend
If you identify with any of the following, this webinar is for you: