John Ryan

Authentic Fractional CMO™

John Ryan has a strong track record in B2B software and technology services. John has served as a board of directors member, business leader, and consultant for companies in the U.S., Canada, and Europe. He has also helped investment firms strengthen their portfolio’s marketing strategy.

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Meet John

Thank you for visiting my page! With over 25 years of successful leadership experience in marketing and sales, I help companies grow. I have a consistent track record of increasing the value of a business through building teams, defining strategies, and creating messages that resonate. Over my career, I’ve been with companies of all sizes, from startups to global enterprise organizations. 

I have worked in enterprise software, SaaS, and B2B professional services. The priority must be the buyer and their outcomes. What are their problems or aspirations? If we don’t understand that, revenue takes longer and gets more expensive. 

This means we must simplify the complex and raise our brand’s awareness with the right audiences. So many marketing problems are created because we were not consistent with valuable messaging.

Buyers are no longer coming to vendors first for answers. They do their research. I build teams that help the buyer self-service for insight, allowing them to feel informed before talking to the sales team. 

Growth can be fun if you embrace the challenge of prioritizing and getting the most out of our teams as they work together. 

CliftonStrengths
Top Five

ConnectednessIdeationMaximizerIntellectionStrategic

KEY AREAS OF EXPERTISE

Branding & MessagingContent MarketingCRMDigital MarketingGo-To-Market StrategyKPIs & MetricsSales EnablementSearch Engine OptimizationVideo/AnimationWebsite PerformanceB2B Sales MethodologiesLeadership and MentorshipSpeakingBudget MarketingPartner Marketing and ManagementUser ExperiencesSharePoint DesignLinkedIn

LEADERSHIP EXPERIENCE

Revenue Models

Business-to-Business (B2B)Business-to-Consumer (B2C)Channel Partnerships / Alliances

Industries

Professional Services / ConsultingSoftware / SaaS / High TechConsumer Software

Scenarios

Startup / Early StageSmall and Mid-SizedLarge NationalGlobal EnterpriseVenture CapitalPrivate EquityPrivately OwnedMergers & AcquisitionsPost-M&A IntegrationBoard of DirectorsInvestor

Revenue Models

Business-to-Business (B2B)Business-to-Consumer (B2C)Channel Partnerships / Alliances

Industries

Professional Services / ConsultingSoftware / SaaS / High TechConsumer Software

Scenarios

Startup / Early StageSmall and Mid-SizedLarge NationalGlobal EnterpriseVenture CapitalPrivate EquityPrivately OwnedMergers & AcquisitionsPost-M&A IntegrationBoard of DirectorsInvestor

LEADERSHIP IMPACT

  • Founding board member of a software company sold for $1B
  • VP of Marketing for a software company sold for $750M
  • As GM, turned around a business unit to 60% growth in one year after a 40% decline in revenue
  • As CMO, managed the relationship of a ServiceNow partner to Elite status, winning numerous awards while enjoying high growth
  • Helped lead the most successful CRM customer launch in Microsoft’s history
  • Positioned a $500M IT services company to leadership quadrant at Gartner, changing their business
  • Completely transformed channel distribution for two separate software companies

THOUGHT LEADERSHIP

TESTIMONIALS

For any CEO who wants a better market position or to create a growth strategy, I would recommend John. He has a strong track record in strategic marketing and messaging. He listens well and makes messaging impactful and makes collaboration easy. John worked with me at the highest level on enterprise selling strategies. His ability to analyze data to create compelling insights gives salespeople a positioning advantage. When I gave John an assignment, I know he’d execute in a timely and very competent manner. I never had to worry, and the teams loved working with him. It Made my life easier! I’d hire John again in a heartbeat!
Jim Dougherty
Executive Chairman and Co-founder, Madaket Health
John is one of those people that you learn something from every time you speak with him. He is a savvy businessman with a great mind for new ideas and approaches. On the project John did for me, he took our business analysis to a new level and went above and beyond by developing a new business development project from this work. John has a great entrepreneurial spirit and would be a highly trusted and competent business partner.
Jamie Popkin
Former Vice President, and Gartner Fellow

ON A PERSONAL NOTE...

I enjoy spending time with my family and friends more than anything else. There is something magical about familiarity, acceptance, and laughter. My dog thinks he is the most essential part of our family. I admit that I have contributed to this belief.

My favorite things to do outside of work are working out, reading, writing, going for long walks, and trying new healthy dishes. I also spend copious amounts of energy trying to convince my wife she chose well over 30 years ago. This convincing is a work in progress.