Tracy Steeno
Authentic Fractional CMO™
Tracy Steeno has an extensive marketing background with more than 20 years in leadership roles. Her experience includes B2B and B2C marketing across the customer lifecycle–acquisition, upsell/cross-sell, retention, and customer loyalty. She has led strategies that amplify brands, expand digital reach, increase qualified leads and sales conversions, and achieve revenue and growth goals regionally, nationally, and internationally.
Meet Tracy
I am passionate about the brands I serve, the people I lead, and the results my team and I achieve.
My process starts by understanding the business goals, then digging deeper to identify the gaps before recommending a plan. The gaps differ by client and often include some brand work. How brands show up in the world matters now more than ever to cut through the clutter. I’ve led several game-changing brand refreshes which have not only increased brand recognition and reach, but also served to align staff around the brand’s meaning, what it conveys, and how employees themselves play an important role as brand ambassadors.
It’s equally important to ensure that the right people and the right systems are in place to support and deliver on the plans. Digital marketing allows for an iterative marketing approach to refine and tweak campaigns along the way, and digital software solutions help manage program delivery across dispersed teams and marketing channels.
CliftonStrengths
Top Five
KEY AREAS OF EXPERTISE
LEADERSHIP EXPERIENCE
Revenue Models
Industries
Scenarios
Revenue Models
Industries
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LEADERSHIP IMPACT
- Contributed 30% of 2017 revenue and sales wins.
- Activated Account-Based (ABM) digital strategies that increased revenue of targeted, strategic customers by 75%.
- Developed strategic marketing plans to expand new marketing footprint including innovative, disruptive campaign that increased new clients by 22%.
- Transformed annual customer/user conference to a sales-driven event, resulting in 25%+ increase in sales pipeline, YOY increases in customer engagement, attendees, and sponsors.
- Managed client relationships and delivery team; consistently grew revenue 25% over plan selling add-on marketing programs to clients.
- Achieved programmatic response rates 15%+ through personalized, content-driven, digital campaigns that targeted software clients’ prospects and generated sales-ready leads.
- Developed GTM strategy including branding, marketing materials and digital campaigns for 12 new packaged solution offers across 7 industries, representing 40%+ of new business globally.
- Designed tiered, global software support program including surveys, branding, campaigns, and communication materials in 12 languages, resulting in 9-point subscription jump to 92%, $8M inaugural year revenue.
BOARDS & COMMUNITY LEADERSHIP
- Equipment Lease Finance Association (ELFA) Communications Committee, 2015-2017
TESTIMONIALS
ON A PERSONAL NOTE...
Summer weekends are often spent ‘up north’ at the family cabin where I enjoy playing a competitive game of Scrabble with my sisters, spending time outdoors and in the water with my daughters Morgan and Rachel, or taking bike rides with my husband, Jeff.
I love to travel, enjoy live music, walks with my dog and sidekick, Cooper, and checking out local wineries with friends and family.
