Authentic®, Author at Authentic

Author: Authentic®

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.

B2B Marketing: The more things change, the more they stay the same.

Take it from someone who’s been there, done that in B2B marketing: The more things change, the more they stay the same. This idea is one of the reasons I’ve set out to build my business, Authentic, to help B2B leaders and marketers guide their brands and teams - consistently, intelligently, and authentically - through whatever comes their way. Because, though change is fast and constant, one thing remains true: it’s always been about the customer relationship. (more…)