EOS marketing strategy graphic with teal background, headline text, and wooden blocks showing icons for a lightbulb, target, gears, and stopwatch, representing ideas, goals, processes, and execution.

EOS Marketing Strategy: Turning Big Ideas into Action

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We helped to pack 127,656 meals!

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Three professionals collaborate and share ideas around a laptop in a bright modern office, symbolizing teamwork and insight. Text overlay reads: Four Myths of Voice-of-Customer Research.

Four Myths of VOC Research

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Marketing leadership graphic showing a diverse team in a conference room meeting while a woman leads the discussion, paired with text urging companies to step out of their comfort zone and elevate marketing to the leadership table.

Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

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Have a Rising Star On Your Marketing Team?

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Marketing and sales alignment graphic showing a diverse group of professionals collaborating around a table, paired with text promoting teamwork and unified revenue efforts.

Marketing and Sales: Getting to Alignment

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Smiling professional stands confidently in a modern office environment, holding a tablet and representing customer insight and engagement. Text overlay reads: What is Voice-of-Customer? And why is it important?

What is this “Voice of the Customer” thing and why is it so important?

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Jennifer Zick Presents at Manufacturers Alliance Presidents’ Peer Group

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We dug deep and picked LOTS of weeds to help sustain our local parks

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Marketing strategy graphic showing a business leader presenting growth charts to a team in a conference room, paired with text encouraging companies to invest in their marketing strategy and build for the future.

Now is the time to build.

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Marketing success measurement graphic showing a laptop screen with analytics charts and performance data, paired with text about where to begin when evaluating marketing effectiveness.

Measuring Marketing Success: Where to Begin

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Marketing plan graphic showing a diverse team reviewing charts and working together at a table, paired with text about understanding what a marketing plan is and discovering a roadmap to results.

What is a marketing plan? Discover your roadmap to results.

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Marketing explainer graphic showing a professional reading documents in an office, paired with text asking What Is Marketing, Exactly? to highlight the importance of defining marketing’s purpose and value.

What Is Marketing, Exactly?

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Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

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ACTION19: Conference Recap – The Resilient Business

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Attracting Marketing Talent in a Tight Labor Market: Jennifer Zick published in Upsize Magazine

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Building a Financially Resilient Business

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When is a Fractional CMO Right for Your Business?

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Make a “NOT-TO-DO” List for Marketing in the New Year

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Take Your Company From $5 Million to $50 Million (or More) With the Marketing Leadership You Need

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Social Media Breakfast presents: You’re not the boss of me. Jennifer Zick speaks to the joys and perils of being self-employed

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Authentic CEO Shares Entrepreneurship Journey at Fueled Collective Event

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We helped prepare 1,650 bags of food for kids across the Twin Cities!

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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

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7 considerations to keep in mind before making a technology investment for marketing

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Three professionals collaborate over business reports in an office, symbolizing communication and strategic storytelling. Text overlay reads: The Right Story For Investors, Stakeholders, and Acquirers.

Brand Messaging Moments: The Right Story for Investors, Stakeholders, and Acquirers. Part 3.

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The Necessary Skills and Qualities of the Modern Fractional CMO

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Close-up of hands analyzing marketing charts and data, representing strategy and sustainable brand growth. Text overlay reads: Staying True to Your Roots Through Next-Level Growth.

Brand Messaging Moments: Staying True to Your Roots Through Next-Level Growth. Part 2.

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Making Hay & Stashing Acorns: How growing businesses can maximize a good economy, but prepare for inevitable recession

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We helped prepare 312 bikes for kids!

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Business professional presents growth data on a whiteboard during a team meeting, symbolizing brand evolution and strategic development. Text overlay reads: How Your Brand Narrative Evolves As You Grow.

Brand Messaging Moments: How Your Brand Narrative Evolves as You Grow. Part 1.

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TCSW18: The Lifecycle of a Brand Panel

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Why Create a Narrative for Your Brand?

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Authentic & Lake One Present at Manufacturers Alliance

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Lifecycle of a Brand: Building Stories that Start, Scale, Sustain, and Sell Businesses

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What’s the Difference? Strategic Marketing Consultants and Agencies vs. Fractional CMOs

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Marketer’s Community Event: Short-Term Gains vs. Long-Term Brand Health

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Welcome to the Gig Economy: Talent strategies for today’s growing businesses

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We fed 47 kids for a year!

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Rethinking the CMO Role for Growing Businesses

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Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

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DenamiCON: The Future of AI and Marketing

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We just invested 60 hours to help sustain our local parks

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Marketing For Good: A Conversation with Amanda Brinkman

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Person using a laptop with an AI image generation tool on screen, representing artificial intelligence and innovation in marketing. Text overlay reads: AI & The Future of Marketing – Insights from four experts.

AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

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#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS®

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How a Fractional CMO Can Accelerate Your EOS® Marketing Strategy

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Huge DEBUT for Marketer’s Community: Martech & Lessons Learned From the Trenches

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Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

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Building Sustainable Business Growth: A presentation and workshop for the Minnesota Subcontractors Association

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