When to Hire a Marketer and Which Your Business Needs

When to Hire a Marketer and Which Your Business Needs

Understanding fractional services and when to hire marketers for your teams One of the most challenging business decisions a growing company faces is when the right time is to hire marketers and build an internal digital marketing team. Many scenarios prompt this decision, but it often comes when the business reaches a critical growth point, typically when generating between $5 million and $10 million in revenue. This high demand period indicates that the company may need to shift from being founder-led or sales-driven to a more strategic marketing focus. Until this point, the company may have relied on the founder…
Read More
How remote collaboration in marketing has changed — and why it’s here to stay

How remote collaboration in marketing has changed — and why it’s here to stay

In a matter of days, the COVID-19 pandemic altered where marketing teams got their work done and how they collaborated with colleagues. Research suggests that the remote work environment is here to stay in some form, with less than one in five executives saying they want to return to the office as it was pre-pandemic. Employees are eager for hybrid office and remote options, but some executives express concern over the impacts these hybrid work environments could have on company culture. (more…)
Read More
Marketing budget allocation: Why there’s no silver bullet

Marketing budget allocation: Why there’s no silver bullet

At Authentic, we work primarily with small to mid-size growing businesses that have started to invest in marketing activities but aren’t sure if they are allocating resources in the best way to support their business growth goals. One of the most common questions we get from clients is, “How much should I spend on marketing?” It seems like a simple question, but unfortunately, the answer isn’t. The not-so-satisfying answer we often give to questions about marketing budget allocation is, “It depends.” (more…)
Read More
Marketing Technology — Your biggest headache or significant business driver?

Marketing Technology — Your biggest headache or significant business driver?

Choosing and implementing marketing technology can be an overwhelming process. There are thousands of martech solutions on the market, making it challenging to determine which ones your business should invest in (and perhaps more importantly, which it shouldn’t). Without a strategic marketing plan or experienced leader, marketing technology decisions can be daunting. Too often, businesses end up committing random acts of marketing in their technology decisions. (more…)
Read More
Let’s get strategic — Leveraging social media to advance your business

Let’s get strategic — Leveraging social media to advance your business

It’s hard to believe that YouTube, Facebook, Twitter, and Instagram were all launched less than 20 years ago. As consumers, we’ve quickly become accustomed to social media being the first place we turn to engage with the brands we love.  Given how embedded social media is within consumers’ day-to-day lives, these channels have also become one of the best ways for brands to reach their audiences. But savvy brands aren’t just using social media to push out content. They’re using it to connect with customers to build, sustain — and sometimes — repair trust. Companies that use social media effectively take…
Read More
Tractionville Podcast: Integrator Community, Fractional CMOs and more

Tractionville Podcast: Integrator Community, Fractional CMOs and more

Why should Visionaries have all the fun? Jennifer Zick joins the hosts of Tractionville, Chris White and Benj Miller, to share what inspired her to create the Integrator Community for EOS®-powered business leaders, as well as her own entrepreneurial story in building Authentic as a leading provider of Fractional CMO services for growing businesses. (more…)
Read More
How to build brand trust using social media in an era of distrust

How to build brand trust using social media in an era of distrust

It’s no secret that how much a person trusts a brand impacts whether they’ll purchase from it. Sixty-seven percent of respondents to the 2019 Edelman Trust Barometer said they’d buy a product from a company with a good reputation, but also said, “unless I come to trust the company behind the product, I will soon stop buying it.” This sentiment is especially strong among young adults, the upcoming generation of buyers. (more…)
Read More
Agility: an essential ingredient for brand relevance in a changing world

Agility: an essential ingredient for brand relevance in a changing world

We are quickly approaching mid-year, and business leaders everywhere are thinking about how they move forward in an undefined new world. Whether a business has been booming, shuttered, or stalled, the second half of 2020 is going to be monumental in separating companies that will thrive from those that will merely survive. (more…)
Read More