Welcome to the Gig Economy: Talent strategies for today’s growing businesses

Welcome to the Gig Economy: Talent strategies for today’s growing businesses

Finding top notch leaders for your growing business is critical. Having the right people in the right seats is key to the health and sustainability of your organization. But finding ideal candidates can be challenging in our current economy. Unemployment is at an all-time low, and candidates can afford to be selective. Many are choosing to forsake full-time employment for the chance to do meaningful work on a part-time, flexible, contract basis. We're now living in a gig economy, defined by Google as "a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs". This…
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Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

No business leader sets out to build a losing team, and yet, many organizations suffer from low productivity, poor morale and high turn-over. The fact is, strong teams don't happen by accident, nor as a product of good intentions. Building and maintaining a strong team takes vision, discipline, systems, consistency, and the willingness to make hard decisions that impact real people. (more…)
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Getting Traction in the New Year: Actionable advice to move your business forward

Getting Traction in the New Year: Actionable advice to move your business forward

It's the perfect time to provide some actionable advice on getting traction in the New Year! Many business leaders are focused on driving hard toward a strong year-end, while also looking ahead and setting objectives for the year ahead. What will growth look like in the next 12 months? And what commitments does the business need to make to get there? (more…)
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Everything Marketing Automation: A Virtual Panel of Expert Perspectives

Everything Marketing Automation: A Virtual Panel of Expert Perspectives

What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic's first "virtual panel": a Q&A exchange with five leaders in the Twin Cities digital community. (more…)
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