This week, Jennifer Zick joined Kurt Schmidt, host of The Schmidt List Podcast, to discuss Jennifer’s entrepreneurial journey and how Authentic Brand helps organizations grow with Fractional CMO leadership and Authentic Growth Methodology: a proven methodology for strategic planning, alignment, and accountability.
“I wasn’t going to create the ‘Jennifer Zick Agency.’ I wanted to create a brand that was much bigger than me and where I eventually would fade into the background as a supporter and champion of all the great people on the front line .” – Jennifer Zick
Hear Jennifer, CEO and Founder of Authentic Brand, share her entrepreneurial journey as she unpacks the challenges that organizations and marketers face, which inspired her to start the business. Listen to the podcast here, or via the recording embedded below.
- A business guide to marketing leadership models - July 11, 2021
- Demand Generation 101: Build a foundation for a strong program - July 9, 2021
- What should growing businesses include in their entrepreneurial marketing plan? - July 6, 2021