This week, Jennifer Zick joined Kurt Schmidt, host of The Schmidt List Podcast, to discuss Jennifer’s entrepreneurial journey and how Authentic Brand helps organizations grow with Fractional CMO leadership and Marketing Traction: a proven methodology for strategic planning, alignment, and accountability.
“I wasn’t going to create the ‘Jennifer Zick Agency.’ I wanted to create a brand that was much bigger than me and where I eventually would fade into the background as a supporter and champion of all the great people on the front line .” – Jennifer Zick
Hear Jennifer, CEO and Founder of Authentic Brand, share her entrepreneurial journey as she unpacks the challenges that organizations and marketers face, which inspired her to start the business. Listen to the podcast here, or via the recording embedded below.
- In-house marketing vs. agency or freelancer: What’s best for you? - March 22, 2021
- When should my business hire a marketer, and who’s the right fit? - February 23, 2021
- How remote collaboration in marketing has changed — and why it’s here to stay - January 25, 2021