On June 26th, Authentic was pleased to lead a presentation and workshop for the Manufacturers Alliance Presidents’ peer group. A group of manufacturing leaders attended the session, titled “Building a High-Performance Revenue Engine: Aligning marketing & sales to fuel sustainable growth.”
Jennifer Zick, Authentic CEO, spoke on the importance and challenges of sales and marketing alignment. She then led the peer group through interactive workshop exercises to help them understand the gaps and opportunities in their organization’s marketing efforts.
Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.
Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.
We are Authentic Fractional CMOs™
Tested. Trusted. True Executives.
Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.
We are Authentic Fractional CMOs™
Tested. Trusted. True Executives.
Latest posts by Authentic® (see all)
- Glossary: Revenue Team Roles - April 26, 2024
- Loot Rentals: Client Story - April 15, 2024
- The value of a fractional CMO: Quick impact and low risk - April 2, 2024
