On June 26th, Authentic Brand was pleased to lead a presentation and workshop for the Manufacturers Alliance Presidents’ peer group. A group of manufacturing leaders attended the session, titled “Building a High-Performance Revenue Engine: Aligning marketing & sales to fuel sustainable growth.”
Jennifer Zick, Authentic Brand CEO, spoke on the importance and challenges of sales and marketing alignment. She then led the peer group through interactive workshop exercises to help them understand the gaps and opportunities in their organization’s marketing efforts.
Authentic Brand is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
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