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Authentic Growth through Attracting New Audiences with Josh Becerra

Authentic Growth through Attracting New Audiences with Josh Becerra

A podcast collaboration between Authentic and System & Soul

Josh Becerra - Authentic Podcast

It’s a big shift to expand a business beyond buyers who know you (existing network) to those who should know you. Learn how to reframe your marketing strategy and mindset for expansion.

Having a clear understanding of the soul of your brand makes your marketing investment go further. Today, our guest host Jennifer Zick, founder and CEO of Authentic, continues her takeover over of the S2 Podcast by inviting Josh Becerra, President and Founding Partner of Augurian, to talk about the digital marketing problems they’re helping their clients solve and navigate.

Listen to the podcast

This episode is brought to you by System & Soul.

We have to fess up––we have done all the wrong stuff when it comes to running a business. We’ve hired too quickly, fired too late, wasted resources, picked the wrong objective… the list is long. But, here’s what we’ve learned: the only way to fight the chaos and complexity that is constantly coming at you is to get clarity and control over your business.

Over 20 years, we’ve seen it all. The more businesses get stuck in the chaos and complexity, the harder it is to grow, stay healthy and sustainable as a business.

That’s why we created System & Soul. It is the only business framework that helps you run better systems and do it with the soul of your business in mind. We want to help business leaders like you find breakthrough.

If you’re ready, learn more at

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