Creating Category Dominance
Our founder and CEO, Jennifer Zick, was recently the featured guest on the Do Good Work podcast hosted by Raul Hernandez Ochoa.
Jennifer discussed how businesses can achieve category dominance when they start by building a solid marketing foundation that includes a strategy to help them overcome random acts of marketing.
Authentic Brand is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
Latest posts by Authentic Brand (see all)
- Authentic Brand Selected as Fast 50 Honoree by Minneapolis / St. Paul Business Journal - September 6, 2023
- Healthcare marketing tips from experienced fractional CMOs - September 6, 2023
- Do Good Work podcast featuring Jennifer Zick - September 3, 2023
