Our founder and CEO, Jennifer Zick, was recently invited back as a second-time guest on the System & Soul Podcast (where she recently collaborated as a guest host to produce a 6-part podcast series).
In this episode, Jennifer shares her observation that many companies are (and should) get back to the basics to rediscover their why and their how, the importance of identifying the relational tradeoffs we make with clients when we work remotely versus in person, and how she and her brand balance diverse perspectives in a world of contradictions.
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- Go-to-market focus: From hypothesis to category dominance - January 3, 2023