Businesses who are experiencing emerging growth can find them guessing their way through marketing, losing their mission and focus on their service. Authentic Brand is a professional service company who brings executive marketers to other professional services.
Jennifer Zick the Founder and CEO of Authentic Brand had a vision to find a disruptive solution to a unique sector of companies and focus their zone of marketing with Fractional Chief Marketing Officers. Jennifer explains what the role of a Fractional CMO is, when a business might need one, and how they can build and support a marketing strategy from a foundational level.
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