In this Tycoons episode, Austin and Gary interview Jennifer Zick, Founder and CEO of Authentic Brand.
Authentic Brand is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue.
Jennifer goes into detail about what makes them unique by focusing on team to client engagement adhering to their three uniques: Marketers, Methodology and Mindshare.
Tune into this episode to hear Jennifer explain her catch phrase “random acts of marketing,” and what that looks like amongst different companies.
You’ll want to turn up the volume when she dives into 3 important areas of Marketing:
1.) Customer Lifetime Value
2.) CAC-Customer Acquisition Cost
3.) Time To Convert
Listen to the podcast
Watch the conversation
- Does your business need more leads? Balance quick wins with building a demand generation strategy - January 13, 2023
- Go-to-market focus: From hypothesis to category dominance - January 3, 2023
- How marketers can harness the creative power of visionary leaders (and avoid reactivity) - December 19, 2022