Daneen Kiger

Authentic Fractional CMO™

Daneen Kiger is an experienced global marketing and brand leader whose background includes scaling teams, growing channels, and developing international product strategies for businesses $20M – $1B+ in annual revenue in over 40 countries.

Resume

Press Release

Meet Daneen

I have held many different positions in sales and marketing during my career with over 15 years of senior leadership experience. Being experienced marketing and brand leader, I have scaled teams, channels, and international product strategies for B2B and B2C businesses $20M – $1B+ in annual revenue. I have a track record for bringing functional business teams together to collaborate on product launches, marketing campaigns, and sales programs that drive results quarter after quarter.

I am most passionate about organizations that make an impact on people to achieve peak performance in their work and in their life, especially in healthcare/wellness, retail/ecommerce, and technology sectors. I am a caring, supporting leader with grit to do the tough and right thing for my team and the company.

CliftonStrengths
Top Five

ArrangerStrategicBeliefResponsibilityCommunication

KEY AREAS OF EXPERTISE

Analytics & InsightsContent MarketingCRMData & SystemsDigital MarketingEcommerceGo-To-Market StrategyKPIs & MetricsLead GenerationManagement & MentorshipMarketing AutomationMarketing Budgets & ROIMarketing OperationsMergers & AcquisitionsProduct MarketingSales AlignmentSales EnablementSocial MediaSponsorshipsWebsite Performance

LEADERSHIP EXPERIENCE

Revenue Models

Business-to-Business (B2B)Business-to-Consumer (B2C)Distribution / NetworkChannel Partnerships / AlliancesEcommerce

Industries

Software / SaaS / High TechEngineering / Architecture / ConstructionManufacturing / DistributionHealth / Medical / PharmaceuticalEntertainment / HospitalityRetail / CommerceEducationNon-Profit / Associations / Membership

Scenarios

Family BusinessSmall and Mid-SizedLarge NationalGlobal EnterprisePost-M&A Integration

Revenue Models

Business-to-Business (B2B)Business-to-Consumer (B2C)Distribution / NetworkChannel Partnerships / AlliancesEcommerce

Industries

Scenarios

Family BusinessSmall and Mid-SizedLarge NationalGlobal EnterprisePost-M&A Integration

LEADERSHIP IMPACT

Have built marketing teams from ground up and global team of 39 in five geographic locations
Championed the launch of a new product market and achieved $25M in revenue in three years
Developed a streamlined product launch process for an average of 20 products per year, covering three vertical markets

THOUGHT LEADERSHIP

Marketing Technology — Your biggest headache or significant business driver?

BOARDS & COMMUNITY LEADERSHIP

Founder - Marketing PIT Crew - Networking group for marketing professionals
Youth sports and faith formation volunteer

TESTIMONIALS

Daneen is a highly effective professional with deep knowledge of marketing strategy, analysis and execution. She uses an experienced eye to identify best practice marketing programs that result in ROI aligned with company goals. Her analytical skills complement a fantastic approach to leading and working on teams resulting in significant impact towards a positive company culture. Quite simply, Daneen is one of the most upbeat people you will ever meet, always seeing the best in everyone and every situation. I've had the good fortune to work with Daneen at two separate organizations over the past twenty years and would welcome the opportunity to do so again.

Michael Noer

CEO, Miniature Market

As Group Vice President of Marketing at Ergotron, Daneen did a fantastic job of managing a complex assortment of customers, channels and products. She communicates with customers and partners in ways they understand and appreciate, and her strong leadership has created and driven many revenue streams at Ergotron. Daneen’s leadership has resulted in market access and brand awareness in important markets that Ergotron could not previously access. She is one of those unique executives that bring sophisticated business concepts as well as a great ground game, and her understanding of business operations company-wide make her a valued contributor in virtually every aspect of running the business. She’s a great executive.

Steve Baker

Partner, CE2 Partners

I worked with Daneen for 13 years and reported to her most of those years. I found her to be a compassionate and balanced Manager. She had the ability to take complex business situation and help the team chunk them down to pieces that we could execute, while accomplishing the big picture. Her work/life balance mentality made us all better employees by giving us the flexibility to stay focused at work and achieve great things. Under Daneen's leadership, we were able to create new markets and go to market strategies that grew our company. I have learned a lot from Daneen and will continue to use those learnings for many years, her next team will be lucky to have her as their leader.

Angela Swenson

Sr. Director of Marketing, Global Channel and eCommerce, Ergotron, Inc.

ON A PERSONAL NOTE...

I live on the outskirts of Woodbury, MN, have been married for over 30 years to my husband, Sean, and have raised three boys (now adults). We are almost empty nesters and are looking forward to a wedding for one of the boys this summer! As a family, we love spending time during the Minnesota boating season on the Mississippi and St. Croix Rivers. On Sundays during the fall, we drive a purple and gold 1976 Winnebago to a tailgate lot for Minnesota Vikings games to celebrate a win or loss with family and friends.

I love photography and creating scrapbooks. And one thing most people don’t know about me is that I ride a Heritage Springer Harley Davidson. Sean and I have traveled to over 40 states on his Honda Goldwing – It’s a great way to see America!! Our goal is to hit all 50 someday.