Kris Paulson

Authentic Fractional CMO™

Kris Paulson is a strategic marketing executive who is driven to help leadership teams achieve next-level growth. With high energy and a grounded approach, she ensures organizations gain marketing strategies that are realistic, measurable and sustainable for accelerating company objectives.

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Meet Kris

I am a results-oriented, action-minded marketing leader with 20+ years of experience in agency, corporate and consultancy settings. The majority of my career has been in B2B SaaS/technology and professional services, from start-ups to global, highly matrixed organizations. My collaborative spirit enables me to easily adapt to various leadership styles and team dynamics, all with an eye on shaping and building initiatives that drive leads, increase brand awareness and accelerate growth.

My favorite clients are those that have a well-regarded product or service, but now need the marketing expertise to take that success much further. That’s where I love to jump in: I’ll help you get strategic about marketing in a way that’s realistic and sustainable for your organization. As your CMO, I examine all components of the marketing engine – strategy, processes, resources, systems and metrics – and build you a solution that is bold, long-lasting and effective.

Let’s do this!

CliftonStrengths
Top Five

StrategicCommunicationIncluderRelatorPositivity

KEY AREAS OF EXPERTISE

AdvertisingAnalytics & InsightsBranding & MessagingContent MarketingCreative DirectionCRMData & SystemsDigital MarketingDirect MailEmail MarketingEventsGo-To-Market StrategyKPIs & MetricsLead GenerationManagement & MentorshipMarketing AutomationMarketing Budgets & ROIMarketing OperationsMergers & AcquisitionsProduct MarketingPublic RelationsSales AlignmentSales EnablementSearch Engine OptimizationSocial MediaSponsorshipsWebsite Performance

LEADERSHIP EXPERIENCE

Revenue Models

Business-to-Business (B2B)Channel Partnerships / Alliances

Industries

Professional Services / ConsultingFinance / Banking / InsuranceSoftware / SaaS / High Tech

Scenarios

Startup / Early StageSmall and Mid-SizedGlobal EnterpriseVenture CapitalPrivate EquityPrivately OwnedMergers & AcquisitionsPost-M&A Integration

Revenue Models

Business-to-Business (B2B)Channel Partnerships / Alliances

Industries

Professional Services / ConsultingFinance / Banking / InsuranceSoftware / SaaS / High Tech

Scenarios

Startup / Early StageSmall and Mid-SizedGlobal EnterpriseVenture CapitalPrivate EquityPrivately OwnedMergers & AcquisitionsPost-M&A Integration

LEADERSHIP IMPACT

  • Paid media: Increased conversion rate 63% while lowering cost per acquisition 41% YoY.
  • Utilizing data and analysis increased marketing leads by 250% within one year.
  • Increased social media followers +25% organically in one year.
  • Have led strategic messaging, rebranding and website overhauls elevating market presence to drive revenue.
  • Built marketing departments from scratch based on company stage and goals. Went from headcount zero to modern marketing teams.
  • Developed strategy and executed an acquisition integration communications plan that was vital to clarify what comes next, separate fact from fiction and set up the company for success with a newly combined organization.
  • Ripped and replaced an existing marketing automation system that had more functionality with half the cost.

THOUGHT LEADERSHIP

TESTIMONIALS

Kris Paulson is an exceptional marketing talent. From day one, she added immeasurable value to the marketing program and her strong knowledge of marketing/branding was exactly what we needed. Kris is a terrific leader who has the ability to quickly understand the software solution/s, work with all aspects of the business to develop a go forward plan and then execute perfectly on those plans. She is a joy to work with and I would highly recommend her to any company.
Gary Nemmers
CEO, Magaya Corporation
Kris Paulson is a consistent performer and leader in the organization who understands the role Marketing needed to serve the company. Kris built and managed an excellent lead generation team that significantly increased qualified leads. In conjunction she ensured accurate measurement techniques were employed to validate this was being done in a cost efficient and high ROI manner. Kris was instrumental managing our outbound messaging as well as equipping the sales team with appropriate materials for field activities. Kris is a consistent, balanced and smart marketing professional who has made tangible contributions to the growth of the company.
Russell Fleischer
General Partner, Battery Ventures
Kris served on the leadership team with me at BTM Global. She was a pleasure to work with and had a collaborative spirit. Kris has an excellent understanding of business acumen. We partnered together to make sure the marketing budget was being allocated efficiently and effectively toward the success of business. I recommend Kris to any company who is looking for a valuable partner in Marketing!
Judy Wright
Finance President of Finance, BTM Global

ON A PERSONAL NOTE...

What you see is what you get with me: I’m an enthusiastic, open and authentic individual fueled by the energy of people. My family of three resides in Minnesota, where I was born and raised myself. My world revolves around my dear family and friends, and there’s nothing I love more than poolside entertaining in the summertime. We don’t really enter the house until the leaves start to drop…and then we just take the entertaining indoors! 

I surprised myself recently by becoming obsessed with cooking. I simply started out by making one new recipe a week, and now it’s snowballed into me thinking I’m chef material. I also love interior decorating. I rarely walk into a house and don’t have the urge to move a piece of furniture or re-arrange the décor.

Many, many years ago I had the privilege of eating lunch with Elvis Presley’s cook, Mary Jenkins. I’ll tell you the story sometime…