Why Agencies Need Marketing Leadership
Our founder and CEO, Jennifer Zick, was recently the featured guest on the Inbound Back Office podcast.
Jennifer explained why agencies need marketing leadership and shared how Authentic’s fractional CMOs help agencies (and many growing businesses) overcome random acts of marketing to take the next right step toward healthy growth.
Jennifer also covered the following:
- What is marketing leadership, and why do you need it?
- Different phases of business and when you need a strategic marketing leader
- What happens when no one “owns” the marketing role in a business
- How fractional CMOs can help you scale with lower risk
- Benefits of working with a team of Fractional CMOs with differing skills and experience
