Lean Manufacturing Meets Smart Marketing: Driving Efficiency and Brand Loyalty

Lean Manufacturing Meets Smart Marketing: Driving Efficiency and Brand Loyalty

In an industry where precision and efficiency reign supreme, manufacturing companies are increasingly discovering that smart marketing isn’t just a nice-to-have—it’s a competitive edge. By aligning operational excellence with compelling brand storytelling, manufacturers can amplify their value, build lasting customer loyalty, and open doors to new markets. We invited three Authentic CMOs, Daneen Kiger, Christy Joyce, and Sean Syring to dive deeper into the topic of how to drive efficiency and brand loyalty through marketing in the manufacturing industry.  What metrics should manufacturers track to align operational efficiencies with marketing goals and ROI? Daneen: Manufacturers should implement a comprehensive tracking…
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Manufacturing & distribution: Marketing tips from experienced fractional CMOs

Manufacturing & distribution: Marketing tips from experienced fractional CMOs

Manufacturer marketing: Tips from experienced fractional CMOs In the rapidly evolving world of manufacturing and distribution, staying ahead of the curve is vital for survival. With growing competition driven by eCommerce, shifts in consumer behavior, persisting supply chain challenges, talent constraints, and the ever-present digital revolution, marketers must be savvy, strategic, and always ready to adapt. (more…)
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Marketing ROI: Return on Investment or Really Obscure Information?

Marketing ROI: Return on Investment or Really Obscure Information?

Marketing ROI: Return On Investment or Really Obscure Information? Every founder, CEO, CFO and investor wants to know their return on marketing investment. And rightly so. But getting to ROI is not always a straight-forward “dollars in, dollars out” calculation. Businesses are spending money, investing in a variety of marketing activities, yet unsure of how (or even if) those tactics are moving the needle.  To reach healthy, sustainable brand and business growth, organizations must move beyond Really Obscure Information to measurable Return On Investment.  This webinar features a panel of experienced B2B and B2C marketing leaders, who bring some clarity…
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