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Author: Eric Wanta

Eric is an experienced marketing executive with deep strategic and tactical experience who strives to bring new ideas and approaches to the table. He has a strong marketing skill set and unique perspective resulting from many years spent working with a wide variety of companies on both the agency and client sides.

Tech & SaaS growth: Marketing tips from experienced fractional CMOs

Technology and SaaS companies are up against many challenges: The industry is rapidly changing, requiring them to continually assess how to evolve their offerings to stay relevant and reach ideal buyers where they are. (more…)

How mature is your marketing? Answer this question before setting your budget

Setting a marketing budget is tricky. How much a business allocates to marketing and which channels it invests in depends on various factors, including the growth expectations, industry, business stage, and business model (e.g., B2B vs. B2C). (more…)

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Author: Eric Wanta

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