Growing Through a Hold Period with M&A with Renee Ernste

Growing Through a Hold Period with M&A with Renee Ernste

As the CEO of Orange Tree Employment Screening, Renee Ernste brings a passion for client care and teamwork to the business, values that have been the foundation of every decision in her 16-year tenure with Orange Tree. Renee joined Orange Tree as their VP of Customer Care and earned the role of President before becoming CEO in 2018. Orange Tree was sold to Tonka Bay Equity Partners in January 2021. After doubling the company's revenue through organic growth initiatives, technology innovation, and acquiring three businesses, the company sold to a strategic buyer in May 2024. Renee and Mark sat down…
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How Private Equity is Embracing AI with Steven Horwitz

How Private Equity is Embracing AI with Steven Horwitz

Our inaugural episode of the What’s Your Deal? podcast features Steven Horwitz, Founder and Managing Partner of Orchid Black. Steven is a hands-on, performance-driven leader and strategist with over 30 years of executive leadership and venture capital consulting experience across software and technology-enabled service organizations. His experience spans high growth environments and turnaround situations ranging from early stage, venture-backed software startups through Fortune 100 companies. Steven sat down for a conversation with our Chief Development Officer, Mark Coronna, to discuss how private equity firms are embracing AI to foster healthy growth and some key considerations for businesses looking to begin…
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Closing Time podcast featuring Jennifer Zick

Closing Time podcast featuring Jennifer Zick

Random Acts of Marketing: Move Past it to Make Your B2B Marketing Strategy Work FOR You Our founder and CEO, Jennifer Zick, was recently the featured guest on the Closing Time podcast with host Chip House.  (more…)
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Do Good Work podcast featuring Jennifer Zick

Do Good Work podcast featuring Jennifer Zick

Creating Category Dominance Our founder and CEO, Jennifer Zick, was recently the featured guest on the Do Good Work podcast hosted by Raul Hernandez Ochoa.  Jennifer discussed how businesses can achieve category dominance when they start by building a solid marketing foundation that includes a strategy to help them overcome random acts of marketing.  Listen to the podcast Watch the conversation https://youtu.be/K644jEx8DPI
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Talent Talks podcast featuring Jennifer Zick

Talent Talks podcast featuring Jennifer Zick

The Power of Shared Expertise Through Fractional Leadership w/ Jennifer Zick & Jim Hardwick Our founder and CEO, Jennifer Zick, was recently the guest on the Talent Talks podcast hosted by  Titus Talent Strategies, CEO & Visionary, Jonathan D. Reynolds.  Jennifer was joined by Jim Hardwick, Chief Community Officer of Sales Xceleration®. The team talked about sales and marketing fractional leadership, and why it's a smart approach that brings external expertise to organizations in a flexible and cost-effective manner. Additionally, the three also covered the importance of giving back, living life with no regrets, the tough lessons learned and what’s…
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Inbound Back Office podcast featuring Jennifer Zick

Inbound Back Office podcast featuring Jennifer Zick

Why agencies need marketing leadership Our founder and CEO, Jennifer Zick, was recently the featured guest on the Inbound Back Office podcast with host Amy Foley.  Jennifer Zick discussed why growing businesses need marketing leadership, the different phases of business, and when you need a strategic marketing leader.  Additionally Jennifer discussed: What happens when no one "owns" the marketing role in a business How fractional CMOs can help you scale with lower risk Benefits of working with a team of Fractional CMOs with differing skills and experience Listen to the podcasts
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Inbound Back Office Podcast Featuring Jennifer Zick

Inbound Back Office Podcast Featuring Jennifer Zick

Why Agencies Need Marketing Leadership Our founder and CEO, Jennifer Zick, was recently the featured guest on the Inbound Back Office podcast.  Jennifer explained why agencies need marketing leadership and shared how Authentic's fractional CMOs help agencies (and many growing businesses) overcome random acts of marketing to take the next right step toward healthy growth. Jennifer also covered the following: What is marketing leadership, and why do you need it? Different phases of business and when you need a strategic marketing leader What happens when no one "owns" the marketing role in a business How fractional CMOs can help you…
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