Webinar Archives - Authentic

Demand Demystified: What it really takes to create quality lead generation

So you want to get some more “at bats” for your sales team? Technology providers and marketing agencies will promise the moon, but the reality is that there is nothing auto-magical about creating qualified leads. Demand generation is a multifaceted process, and a discipline that can take years to develop. So, where do you start? Join us for a recorded webinar crafted for growing businesses and their executives (CEOs and revenue leaders). Our panel of CMOs and digital experts will take the mystery out of marketing, and equip you with actionable insights to help your business confidently take the next…

Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

Most entrepreneurial businesses will struggle with "random acts of marketing" as they shift from a founder-led, sales-driven business to a more strategic growth organization. Getting from random to predictable results requires marketing maturity - which starts with a strong brand foundation, along with a clear strategy, plan, budget, and metrics that foster alignment and accountability. Watch our recorded webinar featuring Jennifer Zick, Founder & CEO of Authentic® , as she unpacks the essential ingredients that every growing business needs for fueling a strong, high-performing, revenue-generating marketing engine. https://www.youtube.com/watch?v=qrzdXNgVojg Key Takeaways If you’ve felt like 2024 has been a difficult year…

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

It’s the hottest topic since the “world wide web” disrupted everything for businesses. Artificial Intelligence (AI) has been around for quite some time already, quietly humming in the background, having a nearly imperceptible impact on most individuals and organizations - until in late 2022, OpenAI released ChatGPT to the public, and our collective minds were blown. As the whole world turns its attention to the new frontier of innovation, plenty of speculation exists about whether AI is a friend or foe to businesses and their employees. Will AI be a threat to artists, authors, musicians, analysts, developers, and all other…

CRM Optimization: Aligning your organization for insight and efficiency

In growing businesses, it’s vital to leverage a CRM for growth, scalability and insight. But is your CRM slowing you down with clunky processes and outdated contacts? A clean, optimized CRM can change your business from sluggish growth to a systematized organization that's ready for growth. Watch this webinar in partnership with Authentic, 11outof11, and Convergo to learn more about how to optimize your CRM for maximum insight and efficiency. https://www.youtube.com/watch?v=yL9Rxtexml0 Key Takeaways Clear role definitions help align different departments' objectives with the CRM strategy, enhancing cross-functional collaboration and data integrity. CRM systems serve as a centralized repository for all…

The Buyer’s Journey: Optimize engagement to maximize revenue results

It’s a hot topic, and for good reason. In recent months, most companies have had to rethink and retune their go-to-market strategies and approaches. In many cases, the way companies sell, who they sell to, and how they solve customer problems has been reshaped as organizations adapt to economic, logistic, and demographic impacts on a global scale. Whether your organization has been radically transformed, or only lightly touched by recent changes and challenges, one thing is true for all: To maintain and sustain healthy growth, every business needs to attract, convert, and retain healthy relationships with its buyers. If persona-building,…

Marketing + Finance: An unlikely match, or a love story written in the stars?

We’ve all heard it said that opposites attract. This time-tested sentiment holds true in the C-Suite, where leaders balance roles between risk aversion and growth investment. Opposite perspectives are valuable to inform decision-making. But opposing priorities are deadly to team culture and corporate health. The rubber often meets the road in the relationship between Marketing and Finance. Should the company invest in strategic, but often unpredictable (risky), marketing initiatives? Or should the business limit its spend to programs already proven to generate measurable results? What is the right ratio of risk vs. caution, reward vs. stability? There is no one-size-fits-all…

Marketing ROI: Return on Investment or Really Obscure Information?

Marketing ROI: Return On Investment or Really Obscure Information? Every founder, CEO, CFO and investor wants to know their return on marketing investment. And rightly so. But getting to ROI is not always a straight-forward “dollars in, dollars out” calculation. Businesses are spending money, investing in a variety of marketing activities, yet unsure of how (or even if) those tactics are moving the needle. To reach healthy, sustainable brand and business growth, organizations must move beyond Really Obscure Information to measurable Return On Investment. This webinar features a panel of experienced B2B and B2C marketing leaders, who bring some clarity…

Crafting Your Competitive Edge: The Power of Employer Branding

For many industries, recruiting and staffing remain the biggest barriers to growth following the pandemic. And for companies in highly competitive fields, finding and keeping the attention of qualified candidates is continuing to take more time, creativity and resources. More than ever, the reputations of the company and its leadership matter during a candidate’s search. According to a recent survey conducted by Randstad, 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. So, how do you attract candidates to your organization to help fuel…

Unlock Your Business Potential: How Market Fit and Focus Drive Maximum Value and Top Exit Multiples

Many business owners overestimate the current value of their business, and underestimate the potential value of their business. They have a great solution - potentially the “best kept secret”. But they’re missing the ingredients that fuel transferable value and make their business irresistible to potential buyers. A meaningful deal in today’s market requires more than a great idea or novel solution. Strategic investors are looking for businesses who have proven their ability to create demand, dominate a category, diversify revenue streams, and consistently grow revenue. Aspirational hot tech investments are a thing of the past. Today’s founders and their teams…

Sales + Marketing: Creating synergy for success

For early stage businesses, marketing often reports to the founder or head of sales, and plays a subordinate role as a sales support function. This model can work during the forming phase of business growth - when sales is driving most engagement and is helping to further define the market fit. But eventually, to scale a brand and expand the business, marketing and sales must become peers within the leadership team - playing complimentary, but truly different roles. Making the shift from sales-led to sales and marketing synchronized can be tricky. It’s truly a “make it or break it” moment…

Category: Webinar

Demand Demystified: What it really takes to create quality lead generation

Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

CRM Optimization: Aligning your organization for insight and efficiency

The Buyer’s Journey: Optimize engagement to maximize revenue results

Marketing + Finance: An unlikely match, or a love story written in the stars?

Marketing ROI: Return on Investment or Really Obscure Information?

Crafting Your Competitive Edge: The Power of Employer Branding

Unlock Your Business Potential: How Market Fit and Focus Drive Maximum Value and Top Exit Multiples

Sales + Marketing: Creating synergy for success

Search