Overcome Random Acts of Marketing: Marketing Essentials for SMBs

Overcome Random Acts of Marketing: Marketing Essentials for SMBs

Most entrepreneurial businesses will struggle with "random acts of marketing" as they shift from a founder-led, sales-driven business to a more strategic growth organization. Getting from random to predictable results requires marketing maturity - which starts with a strong brand foundation. In a LinkedIn Live event with Sales Xceleration, Authentic Founder & CEO Jennifer Zick discusses the essential ingredients that every growing business needs for fueling a strong, high-performing, revenue-generating marketing engine. https://www.youtube.com/watch?v=-nB37HlKwr8 Key Takeaways Modern marketing requires agility due to the diversity of tools and strategies available today compared to decades ago.  Small businesses must be resourceful in how…
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Making Sense of Revenue Roles

Making Sense of Revenue Roles

Watch Webinar: Making Sense of Revenue Roles Sales may sound like a simple concept. Until you are scaling a business. What begins as “just win business” quickly becomes a broad and complex discipline that requires expertise for attracting, winning, keeping, and expanding customer and partner relationships.  While many business leaders use terms like business development, sales, and account management interchangeably - they are each truly unique roles. It’s important to understand the difference so that you can create the right balance of sales expertise and build a team with clear roles, goals, and appropriate incentives. It’s equally important to recognize…
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