How Fast-Growing Companies Scale Their Marketing Without Hiring a Full-Time CMO

How Fast-Growing Companies Scale Their Marketing Without Hiring a Full-Time CMO

In this episode of the Shift Spotlight podcast, host Winter Paskins interviews Jennifer Zick about her journey from small-town pageant queen to the founder of Authentic®, a fractional CMO firm dedicated to helping growth-stage companies overcome chaotic, strategy-less marketing. Zick shares how Authentic® helps clients Overcome Random Acts of Marketing® by embedding experienced CMOs directly into client teams as W-2 employees—a distinctive model that builds deeper relationships, culture, and results. Watch the Full Episode https://www.youtube.com/watch?v=L20GuMwyM68 Listen to the Full Episode Key Takeaways Overcoming Random Acts of Marketing®: Jennifer explains the most common challenge facing growing businesses — disjointed, tactical marketing…
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ConvHERsations with Kristie Clayton Featuring Jennifer Zick

ConvHERsations with Kristie Clayton Featuring Jennifer Zick

Kristie Clayton of HERverse invited Authentic Founder & CEO Jennifer Zick to her ConvHERsations podcast where they engage in a dynamic conversation focusing on community building, personal growth, and empowering women in business. They discuss the significance of an abundance mindset and collaboration over competition, particularly in the context of virtual events during the pandemic. Jennifer reflects on her transition from a corporate job loss to entrepreneurship, motivated by a blend of emotions. She offers inspiration and practical advice for women facing similar challenges, highlighting the importance of processing emotions and taking bold steps forward. https://www.youtube.com/watch?v=crX137b_UX0 Key Takeaways Building strong communities…
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The Science of Fractional Marketing and The Secret Sauce of a W-2 Talent Pool

The Science of Fractional Marketing and The Secret Sauce of a W-2 Talent Pool

8 years ago, Jennifer Zick set out to create a new marketing standard. She noticed that marketing was becoming ever more chaotic through growth in new tools, channels, and models. She also saw the rise of marketing executives that could make phenomenal fractional leaders, and that fractional already existed for finance and back-office management, but not for marketing. So she combined the two - marketing expertise and a fractional modelworking relationship, to offer what is now Authentic, a marketing consultancy that helps growing businesses “Overcome Random Acts of Marketing®”. Both are crucial for every leader building their team, their org,…
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Closing Time podcast featuring Jennifer Zick

Closing Time podcast featuring Jennifer Zick

Random Acts of Marketing: Move Past it to Make Your B2B Marketing Strategy Work FOR You Our founder and CEO, Jennifer Zick, was recently the featured guest on the Closing Time podcast with host Chip House.  (more…)
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Do Good Work podcast featuring Jennifer Zick

Do Good Work podcast featuring Jennifer Zick

Creating Category Dominance Our founder and CEO, Jennifer Zick, was recently the featured guest on the Do Good Work podcast hosted by Raul Hernandez Ochoa.  Jennifer discussed how businesses can achieve category dominance when they start by building a solid marketing foundation that includes a strategy to help them overcome random acts of marketing.  Listen to the podcast Watch the conversation https://youtu.be/K644jEx8DPI Key Takeaways Jennifer shares how a painful job termination became the catalyst for building Authentic. Entrepreneurship magnified Jennifer's belief in surrender and trusting a bigger plan. She outlines how Authentic became one of the first national firms to…
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