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Inbound Back Office podcast featuring Jennifer Zick

Inbound Back Office podcast featuring Jennifer Zick

Why agencies need marketing leadership

Our founder and CEO, Jennifer Zick, was recently the featured guest on the Inbound Back Office podcast with host Amy Foley. 

Jennifer Zick discussed why growing businesses need marketing leadership, the different phases of business, and when you need a strategic marketing leader. 

Additionally Jennifer discussed:

  • What happens when no one “owns” the marketing role in a business
  • How fractional CMOs can help you scale with lower risk
  • Benefits of working with a team of Fractional CMOs with differing skills and experience

Listen to the podcasts


  • Authentic®

    Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.

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