Resources

[Event Recap] VIP•MN Fall Mixer For Visionaries, Integrators, and Implementers 2025

How to Make Your Marketing More Effective in Four Steps

Authentic® Featured on 2025 Largest Twin Cities Women-Owned Businesses List by the Minneapolis / St. Paul Business Journal For Second Year

Marketing in the New World of AI: Embracing the Future While Staying Human

Bridging the Gap: How to Run a Unified Sales + Marketing Weekly Cadence Meeting That Actually Moves the Needle

Twin Cities Business Growth Conference

Authentic Two or More Volunteer Event

The "Little m" Marketing Dilemma: How to move your growing business from reactive tactics to revenue-driving results

VIP•AZ – Fall Mixer

LIFT Integrator Community™ [Monthly on Third Thursday]

Is AI the new easy button for marketing?

What does it mean to be a good buyer in 2025?

The Two Faces of Marketing ROI: Why Your "Safe" Strategy is Actually Your Biggest Risk

Authentic® Ranks #2976 on Inc. 5000 2025 List

We helped beautify pumpkin patches at the MN Landscape Arboretum!

Entrepreneurial Resilience: Navigating Uncertainty to Build Lasting Value

[Event Recap] VIP.MN Summer Mixer for Visionaries, Integrators, and Implementer Partners 2025

Why EOS® Companies Struggle with Marketing: The “Little m Dilemma”

How Fast-Growing Companies Scale Their Marketing Without Hiring a Full-Time CMO

Authentic Intelligence™: Our Human-Centric Approach to AI Innovation

Demand Generation vs Lead Generation

We helped pack 51,264 meals for children!

Authentic® Named a Finalist for the 2025 Meaningful Capitalism Awards

[Event Recap] VIP.DC Pre-EOS Conference Mix & Mingle 2025

Lean Manufacturing Meets Smart Marketing: Driving Efficiency and Brand Loyalty

How Building Your Marketing Muscle is Like Strength Training

Harnessing Data Analytics for Healthcare Innovation and Market Expansion

Butts or Bots? How to Build a Modern Marketing Organization with the Right Talent Mix

ConvHERsations with Kristie Clayton Featuring Jennifer Zick

Retention Is The Best Revenue: Reduce Customer Churn and Create Compounding Growth

Creating a Workplace Employees Love: Lessons from Authentic’s CEO

The Science of Fractional Marketing and The Secret Sauce of a W-2 Talent Pool

We partnered with Bridging to prepare home goods for families in transition!

[Event Recap] VIP.MN Winter Mixer for Visionaries, Integrators, and Implementer Partners 2025

Drive Business Value and Multiples: Building Brand Equity

Prepare for Capital Raise / Pitch: Telling Your Value Story

Achieve Operational Efficiency and Scalability: Grow Smarter, Not Harder

Enhance Customer Experience and Loyalty: The Heart of Sustainable Growth

Adapt to Changing Market Dynamics: Stay Agile, Stay Competitive

Expand Market Share: Dominate Your Space

Innovate and Evolve Products / Services / Solutions: Staying Ahead of the Curve

Improve and Optimize the Marketing Technology Stack: Tools for Smarter Growth

Build a Strong Marketing Team: Right People, Right Seats, Right Results

Make Tactical Marketing Execution More Strategic: From Chaos to Cohesion

Develop a Strong Employment Brand: Attract and Retain Top Talent

Strengthen Sales and Marketing Alignment: The Power of Collaboration

Increase Engagement and Generate Qualified Leads: Turning Attention into Action

Extend Brand Awareness and Create Demand: Building the Foundation for Growth

Sharpen Market Focus and Value Proposition / Brand Messaging: Cutting Through the Noise

Boost Sales and Revenue & Reduce Churn: The Foundation of Sustainable Growth

The 16 Authentic Growth® Drivers Every CEO Should Understand

Authentic Founder & CEO Jennifer Zick Joins 2025 ACG Minnesota Board of Directors

Fractional CMO | Your leadership resource for next-level growth

We helped prepare 52 bikes for kids this holiday season at Free Bikes for Kidz!

Essential metrics: Measure what matters most

Who “owns” marketing?

[Event Recap] VIP.MN Fall Mixer for Visionaries, Integrators, and Implementer Partners

The modern marketing team: An Authentic case study

What do you think when you hear the word "Marketing"?

How can you fill foundational marketing gaps?

Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

How much should we budget for marketing?

What Is A Virtual CMO? 8 Benefits Of Hiring A VCMO

Authentic® Debuts on Twin Cities Largest Women-Owned Businesses List

Can one person lead both sales and marketing?

The Importance of Employer Branding: How to Attract and Retain Top Talent

What Is An Outsourced CMO? What Does An Outsourced CMO Do?

AI Readiness: How to Assess If Your Business Is AI Ready

Growing Through a Hold Period with M&A with Renee Ernste

5 Lessons in Building Community, a Brand, and Entrepreneurship

Part Time CMO, Full Marketing Accountability

4 Fractional CMO Models: Which is best for you?

We served at one of Minneapolis/St. Paul's greatest treasures: The Minnesota Landscape Arboretum!

Authentic® Named a Second-Time Fast 50 Honoree by Minneapolis / St. Paul Business Journal

Unlock Your Business Potential: How Market Fit and Focus Drive Maximum Value and Top Exit Multiples

Authentic® Ranks #2261 on Inc. 5000 2024 List

Authentic® Ranks #2261 on Inc. 5000 2024 List

Marketing ROI: The Six Stages of Data

How much does a fractional CMO cost?

How Private Equity is Embracing AI with Steven Horwitz

Overcome Random Acts of Marketing: Marketing Essentials for SMBs

Shoot the Moon Revenue Rocket podcast featuring Mark Coronna

The Future of Private Equity podcast featuring Jennifer Zick

[Event Recap] VIP.MN Summer Mixer for Visionaries, Integrators, and Implementer Partners

Authentic® Named a 2024 Best Places to Work Honoree For Second Year

Authentic Launches New Wellness Program

We packed 10,623 meals for families in our community!

How Authentic® matches our fractional CMOs to our clients

Retaining Your Right-Fit Fractional CMO

Making Sense of Revenue Roles

Glossary: Revenue Team Roles

[Event Recap] VIP Pre-EOS Conference Mix & Mingle 2024

The Value of a Fractional CMO: Quick impact and low risk

The Power of the Authentic Mindshare™ and CMO peer community

The Components of Authentic Growth® Methodology

Minneapolis/St. Paul Business Journal Awards Authentic Founder & CEO Jennifer Zick a 2024 Women In Business Honoree

Minneapolis/St. Paul Business Journal Awards Authentic Founder & CEO Jennifer Zick a 2024 Women In Business Honoree

SuperPower Success podcast featuring Jennifer Zick

Beyond the Business Operating System

What is the Authentic Growth® Roadmap?

Buyer Beware: Is that fractional CMO really the executive they claim to be?

We helped pack 29,376 meals!

Crafting Your Competitive Edge: The Power of Employer Branding

Accelerating Marketing Results for EOS-Powered Companies with Authentic Growth® Methodology

Empowering Success with EOS

Authentic and friends join together to support the mission of Every Meal

Professional services marketing tips from experienced fractional CMOs

How Authentic Fractional CMOs build maturity in growing organizations

Closing Time podcast featuring Jennifer Zick

Authentic® Recognized on the Minneapolis / St. Paul Business Journal’s Fast 50 List

What Makes Authentic Unique?

The Marketing Budget: Planning for Growth Amid a Shifting Economy

We are Authentic.

Channels: From undefined to omnichannel

Authentic Selected as Fast 50 Honoree by Minneapolis / St. Paul Business Journal

Healthcare marketing tips from experienced fractional CMOs

Do Good Work podcast featuring Jennifer Zick

Talent Talks podcast featuring Jennifer Zick

Inbound Back Office podcast featuring Jennifer Zick

Media mix: From no mix to a combination that builds compounding reach

CRM Optimization: Aligning your organization for insight and efficiency

We helped pack 17,280 meals!

Sales + Marketing: Creating synergy for success

Embracing AI as a business leader: 8 insights from fractional CMOs

Sales Xceleration and Authentic Join Arms in National Partnership

Manufacturing & distribution: Marketing tips from experienced fractional CMOs

Marketing team: From founder-led to fully-resourced

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

Authentic Named a 2023 Best Places to Work Honoree

Marketing budget: From zero to unlimited

Tech & SaaS growth: Marketing tips from experienced fractional CMOs

Poised for Exit Podcast Featuring Jennifer Zick

An Authentic Celebration - April 27, 2023

Marketing ROI: Return on Investment or Really Obscure Information?

Marketing technology: From basics to optimized for scale

[Event Recap] VIP Pre-EOS Conference Mix & Mingle 2023

Buyer’s journey: From unscripted to an unmatched experience

Considering a Fractional CMO For Your Business?

Digital paid media: Understanding trends, leading with strategy, and measuring impact

Message: From the founder’s story to an unbeatable story in your market

I Hereby Demand, Demand!

Brand: From a company with a name & logo to an unparalleled leader

Does your business need more leads? Balance quick wins with building a demand generation strategy

Go-to-market focus: From hypothesis to category dominance

How marketers can harness the creative power of visionary leaders (and avoid reactivity)

What is the Authentic Growth® Marketing Maturity Matrix?

Professional development is key to building effective marketing teams

Marketing data: From information to intelligence

Marketing + Finance: An unlikely match, or a love story written in the stars?

How mature is your marketing? Answer this question before setting your budget

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