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Ally Network of Agency Partners

Expert execution. Trusted partners. Right-fit resources when you need them most.

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What It Is

The Ally Network is Authentic’s trusted, vetted ecosystem of independent marketing experts, freelancers, and agencies — curated to help our clients move from strategy to execution with confidence, speed, and quality.

Led by your Authentic CMO you’ll gain on-demand access to specialized talent across every marketing discipline. Whether you need creative production, digital performance, tech enablement, or brand support — we’ll introduce the right-fit partner at the right time, without markups or upsell pressure.

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What’s Included

  • Personalized referrals to vetted freelance and agency partners
  • Strategic matchmaking based on capability, price fit, and values alignment
  • Seamless collaboration between your Authentic CMO and Ally partners
  • Execution support across disciplines like:
    • Content Production
    • Design & Branding
    • Paid Media & SEO
    • Web Development & Martech
    • System Integration
    • AI and Automation
    • CRM Implementation and Management
    • Analytics & Reporting
    • PR, Events, and more
  • Access to enablement-minded partners who can train and uplift your internal team

Our Approach

We are not an agency. We don’t mark up or resell execution services. That’s intentional.
Authentic’s model is 100% focused on strategic leadership, not service fulfillment. Why? Because we believe the best way to represent our clients’ best interests and budgets is to be vendor-agnostic. Our CMOs are never compensated on Ally Network referrals, and are fully focused on client success – not upselling.

We created the Ally Network to simplify the marketing ecosystem for our clients — especially small and mid-sized businesses who need execution power but don’t have the time or experience to vet the right partners. Our referrals are based on proven track records, cultural fit, and a shared commitment to helping you grow.

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Why It Works

  • No guesswork. You get the right expert, at the right moment — already vetted and trusted.
  • No markups. Our Authentic CMOs don’t profit from referrals — but represent your best interests and resources, and recommend what is best for you.
  • No bloat. Just the partner(s) you need to fill the gap and execute well.
  • No silos. We integrate Ally partners into your system and your strategy.
  • No white-labeling. While Authentic will refer our Ally Network partners and may oversee their work (particularly in Fractional CMO engagements), we do not white-label or resell their services. We believe in transparency of relationship and giving partners full credit, accountability, and freedom to collaborate efficiently — avoiding unnecessary project management layers that can create confusion and cost.

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When We Recommend Allies

Your Authentic CMO will always prioritize optimizing your internal team and existing agency relationships first. But when there are capability gaps or execution needs that require outside help, we’ll bring in the right partner to support the strategy.

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