Webinar Archives - Authentic

What in the world is going on with events?

Event marketing has never been easy, but today’s event landscape is a whole new world that is still being charted. Companies of every size, industry, model, and location are revisiting their go-to-market plans and budgets, and are rethinking their approach to events. Sudden virtual shifts have opened new opportunities for broader engagement and have reshaped the attendee experience. Live events are re-emerging, shaped differently than before, and often requiring a more complex mix of blended in-person and virtual experiences. Safety, access, and value are converging to reshape requirements and expectations. With the event landscape still in a very fluid state,…

RISE Marketer Community™ Informational Session Recap

The RISE Marketer Community™ momentum is growing! We’ve had such a positive response, a lot of early applications, and many requests to learn more about the community. If you are considering RISE Marketer Community™ for yourself or a member of your team, we invite you to listen to our interactive information session, hosted by our CEO, and RISE host, Jennifer Zick. https://www.youtube.com/watch?v=dm9AbYbw3-Q Learn more about RISE Marketer Community Key Takeaways RISE is designed to support mid-level marketers (managers and directors) looking to grow into strategic leadership roles. It provides mentorship, education, and a peer-driven community to help overcome isolation, career…

Lifecycle of a Brand

The lifecycle of a business includes a tremendous amount of change: from launch, through various growth stages, to eventual exit or new evolution. Every major milestone along the growth journey creates an opportunity to rethink the brand story, and ensure it’s aligned to the audiences who matter most at these crucial moments. Wherever you are on your growth journey – whether you are the Founder of a startup, the CEO of a fast-growing company, or an Owner planning an acquisition or exit – this recorded webinar will help you understand how your brand strategy and story should evolve to help…

Product Marketing Pitfalls (and strategies to avoid them)

The pathway to product launch is full of pitfalls and detours. Whether you’re a leader in a small business with a new product idea, or an established enterprise with highly-evolved systems for product innovation, you’ve felt the pains that accompany bringing a new solution to market. As CMOs and marketing leaders, we’ve traveled that road in partnership with founders, engineers, inventors, designers, go-to-market teams, and end-users. We’ve helped to shape and sell tangible and intangible solutions; consumer goods and enterprise solutions. And while the process of product development and marketing is never easy - there is nothing quite as rewarding…

Leading Through M&A: The role of communication to guide teams, culture, and brands through integration

Global mergers and acquisitions (M&A) reached all-time highs in 2021, and continued throughout 2022. There are many reasons that companies acquire and merge with other businesses: to boost growth, acquire technology, expand talent, and fend off competitors. Despite all the upside potential of a good deal, there are also real challenges that come with integrating teams, cultures, offerings, and brands. As dealmakers calculate the top and bottom line impacts for growth, they must also anticipate the critical role of communications leadership to guide people (internal and external) through change. This recorded webinar conversation features a panel of marketing and M&A…

I Hereby Demand, Demand!

It’s one thing for a CEO or Sales leader to proclaim “We need more leads!” and something altogether different to generate qualified demand. Most marketers have experienced some level of unrealistic pressure to just make leads happen. Advertising or sponsorship spend can buy eyeballs. But by themselves, these tactics won’t build healthy revenue. So what’s a growing business to do? While new leads are critical, they aren’t the only avenue for healthy revenue growth and profitability. And getting to qualified, scalable net-new lead inflow takes strategic focus, trial-and-error, and most importantly - time. Join us for a recorded webinar conversation,…

How to Get More Value from Your Agency Relationships

Many growing businesses will engage agency partners before ever employing an internal marketer or marketing leader. And many of these businesses will experience frustration with agency partner communication, project timelines, budgets, and outcomes. We know this is true because it’s one of the primary reasons clients seek Authentic Brand’s help: Entrepreneurial businesses struggle to select the right-fit agency partners, and then they struggle to understand (or leverage) the value of their capabilities. All too often, agency relationships and engagements falter. But why? Are agencies to blame? Are client expectations unrealistic? Is there a better way to manage client and agency…

Demand Demystified: What it really takes to create quality lead generation

So you want to get some more “at bats” for your sales team? Technology providers and marketing agencies will promise the moon, but the reality is that there is nothing auto-magical about creating qualified leads. Demand generation is a multifaceted process, and a discipline that can take years to develop. So, where do you start? Join us for a recorded webinar crafted for growing businesses and their executives (CEOs and revenue leaders). Our panel of CMOs and digital experts will take the mystery out of marketing, and equip you with actionable insights to help your business confidently take the next…

Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

Most entrepreneurial businesses will struggle with "random acts of marketing" as they shift from a founder-led, sales-driven business to a more strategic growth organization. Getting from random to predictable results requires marketing maturity - which starts with a strong brand foundation, along with a clear strategy, plan, budget, and metrics that foster alignment and accountability. Watch our recorded webinar featuring Jennifer Zick, Founder & CEO of Authentic® , as she unpacks the essential ingredients that every growing business needs for fueling a strong, high-performing, revenue-generating marketing engine. https://www.youtube.com/watch?v=qrzdXNgVojg Key Takeaways If you’ve felt like 2024 has been a difficult year…

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

It’s the hottest topic since the “world wide web” disrupted everything for businesses. Artificial Intelligence (AI) has been around for quite some time already, quietly humming in the background, having a nearly imperceptible impact on most individuals and organizations - until in late 2022, OpenAI released ChatGPT to the public, and our collective minds were blown. As the whole world turns its attention to the new frontier of innovation, plenty of speculation exists about whether AI is a friend or foe to businesses and their employees. Will AI be a threat to artists, authors, musicians, analysts, developers, and all other…