Video Transcription
Is your company struggling with marketing on a 90 day experiment basis, feeling like you’re launching campaign after program after project, but not getting anywhere in terms of understanding what kind of return on that investment you’re receiving? If that’s the case, you are not alone.
Hi, I’m Jennifer Zick, founder and CEO of Authentic®. Our community of fractional CMOs work with growing companies, usually between 5 and 100 million in annual revenue. And for these small growing businesses, we help them to Overcome Random Acts of Marketing® and confidently take the next right step to build revenue.
Getting through that journey is simple but not easy. Because so many of these companies have already tried so many things. They have been doing the marketing stuff, they have a marketing budget, they may have marketing staff, and they certainly are trying a lot of things.
And when they first talk to Authentic, they’re often asking, what is the right mix for us? What’s the right budget? What should we be doing? But that question is focused on the tactics, when really the challenge is that we need to ask a higher level question together and get higher level answers in order to organize the right mix and the right approach to go to market.
So at Authentic, we use our methodology to help clients move through that simple but challenging process. Through the Authentic Growth™ Methodology, we help our clients answer the most important questions.
First, why does our business exist? What is our big why? What is our purpose? What are we hoping to achieve and accomplish in the world? And from there, who do we need to know about us? Who should we matter to?
And why should we matter to them? How do our solutions uniquely help solve their problems? And then how can we get in front of them at the right time, through the right channels, in the places where they naturally are looking for information and connecting? How do we then get in front of those people in the right ways to build interest and engagement, to create value and give them value, to build trust in our brand and to be top of mind when they’re ready to purchase?
This is the right way to drill down. Then designing the tactics and the programs so that you’re really aiming all of your energies, all of your resources toward your highest and best and healthiest growth with the right buyers.
So instead of starting with tactics and experimentation, we help our clients start with strategy and purpose and move down from there to quickly build high productivity programs and strong teams that maintain that marketing muscle and strategy and how they think about evolving their programs over time.
So if you’re stuck in the land of random acts of marketing, we are here to help. We’ll come alongside you as a trusted partner and strategist and team of strategists to help you confidently take the next right step to build growth. Let’s talk.
