How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

By Authentic®On August 19, 2019August 29, 20240 Comments

Jennifer Zick, Authentic’s Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win – An Entrepreneurial Community.

In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.

Listen in to learn: (1) how to develop a marketing strategy and Overcome Random Acts of Marketing™ (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you’re doing it on your own.

Listen to the podcast here, or via the recording embedded below.

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Authentic®

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.
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