Article Archives - Page 8 of 19

Think your business can’t afford market research? Think again.

Many small and growing businesses bypass market research because they think it’s only for established enterprises that can afford to hire expensive market research firms. But market research doesn’t necessarily require a significant budget. In fact, many research strategies and methods are available flexibly and affordably. (more…)

What does a fractional CMO do?

Fractional marketing leadership is a relatively new service area. But demand for fractional CMOs is growing as the value of hiring part-time executive marketing leadership becomes clearer. (more…)

Buyer’s Journey: Engage & connect when and where it matters most

The past few years have brought significant change to the buyer’s journey and customer experience. People now expect more from brands: a more seamless bridge between digital and in-person interactions and authentic, deeper, brand-customer relationships. (more…)

Does your business need fractional CMO services?

Entrepreneurial and growth-oriented businesses often come to a critical fork in the road when they recognize they have a gap in strategic marketing leadership. They need to determine who and when to hire to support the next phase of their business. (more…)

How to become a fractional CMO

Understanding fractional services and determining if you should become a fractional CMO. The playbook for executive marketing careers has changed. Marketing leaders and communications professionals are the most burnt-out across all corporate job functions. At the same time that marketers face burnout, more pathways are available than ever before to build a meaningful career as a fractional CMO, and a healthy life outside of work. Working 50- to 70-hour workweeks dedicated to one enterprise is no longer the only way to achieve a high-impact, high-value executive marketing career. Many experienced marketers are rethinking work’s place in their lives and leaving corporate jobs to…

Marketing ROI: A Guide to The Big 3 Revenue Metrics

As a responsible business leader, you want to know the ROI of your marketing. You want to feel confident that your marketing investments lead to meaningful engagement that converts to revenue and healthy growth. Unfortunately, this doesn’t always prove as simple as it sounds. (more…)

Want to build products your customers love? Start with marketing.

Every product company wants to create products their customers love. But the path to building and launching these products isn’t always straightforward. It’s an effort that requires multiple business disciplines — including marketing — working together collaboratively to understand and meet customer and market needs. (more…)

How much does a fractional CMO cost?

If you’re evaluating whether a fractional CMO is right for your business, one of your first questions will likely be: how much does a fractional CMO cost? Getting a clear answer to this question can be tricky because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures. (more…)

What Is A Fractional CMO? What Fractional CMOs Do

Are you looking for strategic marketing leadership without the commitment of a full-time executive? If so, you may be wondering, “What is a fractional CMO?” and if hiring one is the right path to growing your business. A fractional chief marketing officer (CMO) provides quick impact at a low risk. It's a great solution for organizations that need experienced marketing guidance but aren’t yet ready to fund a full-time CMO hire. Demand for fractional CMO leadership is growing quickly, and several models of fractional CMO services are emerging. Below we explore the fractional CMO job description and options. Let Authentic…

From could to should: Purposeful growth starts with marketing clarity

Growth opportunities can feel endless for entrepreneurial businesses: expand upstream or downstream of current buyers, cross over to a new vertical, expand geographic regions, introduce new capabilities, add new strategic marketing channels to the mix, and so much more. However, if you’re like most entrepreneurial businesses, the landscape of growth opportunity is as overwhelming as it is inspiring. There’s so much your company could do that it becomes difficult to determine what it should do. (more…)