Harnessing Data Analytics for Healthcare Innovation and Market Expansion
For marketers and business leaders in the healthcare industry, data is more than just numbers—it’s the key to unlocking new opportunities, improving patient outcomes, and driving business growth. Healthcare organizations that strategically leverage data analytics can gain deeper insights into patient demographics, personalize care delivery, and enhance operational efficiency. Data also plays a critical role in identifying market opportunities, refining customer engagement strategies, and ensuring compliance. We invited three Authentic CMOs, Kim Leistikow, Marina Erulkar, and Veronica Williams, to dive deeper into the topic of using data analytics to innovate and expand in the healthcare industry. How can healthcare organizations…
