Retention Is The Best Revenue: Reduce Customer Churn and Create Compounding Growth

Retention Is The Best Revenue: Reduce Customer Churn and Create Compounding Growth

Customer retention is a cornerstone of sustainable growth, but reducing churn requires more than just customer service—it demands strategic marketing alignment. This webinar will explore how to create strong collaboration across your revenue team (sales, service, product, and marketing) to boost customer loyalty and minimize churn.  In this recorded webinar, a panel of Authentic Fractional CMOs will share actionable insights on nurturing relationships, identifying churn signals, and creating long-term value for your customers. https://www.youtube.com/watch?v=P4Dl0W7ExUA Key Takeaways Acquiring a new customer costs 5-7 times more than retaining an existing one. Businesses need to shift from an obsession with new sales to…
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Embracing AI as a business leader: 8 insights from fractional CMOs

Embracing AI as a business leader: 8 insights from fractional CMOs

Even though AI has been around for some time, everything changed when OpenAI released ChatGPT to the public in late 2022. Now, speculation abounds about the implications of AI: is it a friend or foe to businesses and their employees? Can AI accelerate business growth? What are its benefits? Its risks? How do organizations balance the risks and benefits of AI and use it responsibly and strategically to support their growth? (more…)
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Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

It’s the hottest topic since the “world wide web” disrupted everything for businesses. Artificial Intelligence (AI) has been around for quite some time already, quietly humming in the background, having a nearly imperceptible impact on most individuals and organizations - until in late 2022, OpenAI released ChatGPT to the public, and our collective minds were blown. As the whole world turns its attention to the new frontier of innovation, plenty of speculation exists about whether AI is a friend or foe to businesses and their employees. Will AI be a threat to artists, authors, musicians, analysts, developers, and all other…
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Marketing ROI: Return on Investment or Really Obscure Information?

Marketing ROI: Return on Investment or Really Obscure Information?

Marketing ROI: Return On Investment or Really Obscure Information? Every founder, CEO, CFO and investor wants to know their return on marketing investment. And rightly so. But getting to ROI is not always a straight-forward “dollars in, dollars out” calculation. Businesses are spending money, investing in a variety of marketing activities, yet unsure of how (or even if) those tactics are moving the needle.  To reach healthy, sustainable brand and business growth, organizations must move beyond Really Obscure Information to measurable Return On Investment.  This webinar features a panel of experienced B2B and B2C marketing leaders, who bring some clarity…
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Professional development is key to building effective marketing teams

Professional development is key to building effective marketing teams

Building an effective marketing team is always top of mind for businesses. And amid a talent shortage, economic downturn, and annual budget planning, it’s even more critical that companies make strategic and thoughtful talent decisions. Professional development is key to all of this and should serve as the crux of any solid talent strategy.  (more…)
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Marketing + Finance: An unlikely match, or a love story written in the stars?

Marketing + Finance: An unlikely match, or a love story written in the stars?

We’ve all heard it said that opposites attract. This time-tested sentiment holds true in the C-Suite, where leaders balance roles between risk aversion and growth investment. Opposite perspectives are valuable to inform decision-making. But opposing priorities are deadly to team culture and corporate health. The rubber often meets the road in the relationship between Marketing and Finance. Should the company invest in strategic, but often unpredictable (risky), marketing initiatives? Or should the business limit its spend to programs already proven to generate measurable results? What is the right ratio of risk vs. caution, reward vs. stability? There is no one-size-fits-all…
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Measure what’s meaningful: Advice for growing businesses

Measure what’s meaningful: Advice for growing businesses

There are a lot of things that marketers today could measure. But that doesn’t mean they should be measuring all of these. Marketing metrics should provide insight into how marketing is supporting business objectives and answer key questions from the CEO and sales leaders. (more…)
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Heart Centered Leadership with Peter Zaballos

Heart Centered Leadership with Peter Zaballos

As featured on "Tea Time with Tech Marketing Leaders" podcast, presented by MKG Marketing and hosted by Kerry Guard. On this episode Kerry Guard chats with Peter Zaballos, who is a fractional CMO at Authentic. Peter is a prime example of what it means to be living the life he wants and to have a company support it. (more…)
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