Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

It’s the hottest topic since the “world wide web” disrupted everything for businesses. Artificial Intelligence (AI) has been around for quite some time already, quietly humming in the background, having a nearly imperceptible impact on most individuals and organizations - until in late 2022, OpenAI released ChatGPT to the public, and our collective minds were blown. As the whole world turns its attention to the new frontier of innovation, plenty of speculation exists about whether AI is a friend or foe to businesses and their employees. Will AI be a threat to artists, authors, musicians, analysts, developers, and all other…
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Marketing + Finance: An unlikely match, or a love story written in the stars?

Marketing + Finance: An unlikely match, or a love story written in the stars?

We’ve all heard it said that opposites attract. This time-tested sentiment holds true in the C-Suite, where leaders balance roles between risk aversion and growth investment. Opposite perspectives are valuable to inform decision-making. But opposing priorities are deadly to team culture and corporate health. The rubber often meets the road in the relationship between Marketing and Finance. Should the company invest in strategic, but often unpredictable (risky), marketing initiatives? Or should the business limit its spend to programs already proven to generate measurable results? What is the right ratio of risk vs. caution, reward vs. stability? There is no one-size-fits-all…
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Marketing ROI: Return on Investment or Really Obscure Information?

Marketing ROI: Return on Investment or Really Obscure Information?

Marketing ROI: Return On Investment or Really Obscure Information? Every founder, CEO, CFO and investor wants to know their return on marketing investment. And rightly so. But getting to ROI is not always a straight-forward “dollars in, dollars out” calculation. Businesses are spending money, investing in a variety of marketing activities, yet unsure of how (or even if) those tactics are moving the needle.  To reach healthy, sustainable brand and business growth, organizations must move beyond Really Obscure Information to measurable Return On Investment.  This webinar features a panel of experienced B2B and B2C marketing leaders, who bring some clarity…
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Unlock Your Business Potential: How Market Fit and Focus Drive Maximum Value and Top Exit Multiples

Unlock Your Business Potential: How Market Fit and Focus Drive Maximum Value and Top Exit Multiples

Many business owners overestimate the current value of their business, and underestimate the potential value of their business. They have a great solution - potentially the “best kept secret”. But they’re missing the ingredients that fuel transferable value and make their business irresistible to potential buyers. A meaningful deal in today’s market requires more than a great idea or novel solution. Strategic investors are looking for businesses who have proven their ability to create demand, dominate a category, diversify revenue streams, and consistently grow revenue. Aspirational hot tech investments are a thing of the past. Today’s founders and their teams…
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Embracing AI as a business leader: 8 insights from fractional CMOs

Embracing AI as a business leader: 8 insights from fractional CMOs

Even though AI has been around for some time, everything changed when OpenAI released ChatGPT to the public in late 2022. Now, speculation abounds about the implications of AI: is it a friend or foe to businesses and their employees? Can AI accelerate business growth? What are its benefits? Its risks? How do organizations balance the risks and benefits of AI and use it responsibly and strategically to support their growth? (more…)
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Professional development is key to building effective marketing teams

Professional development is key to building effective marketing teams

Building an effective marketing team is always top of mind for businesses. And amid a talent shortage, economic downturn, and annual budget planning, it’s even more critical that companies make strategic and thoughtful talent decisions. Professional development is key to all of this and should serve as the crux of any solid talent strategy.  (more…)
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Measure what’s meaningful: Advice for growing businesses

Measure what’s meaningful: Advice for growing businesses

There are a lot of things that marketers today could measure. But that doesn’t mean they should be measuring all of these. Marketing metrics should provide insight into how marketing is supporting business objectives and answer key questions from the CEO and sales leaders. (more…)
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Heart Centered Leadership with Peter Zaballos

Heart Centered Leadership with Peter Zaballos

As featured on "Tea Time with Tech Marketing Leaders" podcast, presented by MKG Marketing and hosted by Kerry Guard. On this episode Kerry Guard chats with Peter Zaballos, who is a fractional CMO at Authentic. Peter is a prime example of what it means to be living the life he wants and to have a company support it. (more…)
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Transformational tech marketer, Peter Zaballos, joins Authentic as Fractional CMO

Transformational tech marketer, Peter Zaballos, joins Authentic as Fractional CMO

A seasoned Chief Marketing Officer, board leader and venture capitalist, Zaballos accelerates SaaS companies (and race cars). MINNEAPOLIS, MN - June 9, 2021 Authentic continues expansion of its national fractional CMO team with the addition of Peter Zaballos, a Chief Marketing Officer with a reputation for building brands that disrupt the technology landscape and fundamentally change the world. Zaballos' career includes past roles with LSI Logic, C-Cube Microsystems and RealNetworks: companies that changed the landscape of computing and launched Zaballos' passion for transformational technology and rapid-growth entrepreneurial businesses. Propelled by a track record of success in sales, marketing, and product…
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